How To Use Instagram to Engage Your Community and Raise Awareness for Your Cause
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
Does your organization want to use social media to…
- Connect with your target audience?
- Engage and converse with that audience?
- Increase eyeballs and traffic to your website?
- Mobilize people to take action?
Then this 60-minute nonprofit webinar on social media for nonprofits is for you!
Instagram - with its large user base and image-focused feed - is a wonderful platform your organization should be taking advantage of. Via Instagram, you can raise awareness, educate, interact with people and potentially expand your nonprofit's donor base.
Instagram is a place where conversations can be had and relationships built. The advantage of using Instagram over other channels is the visual component: Posting photos, images, and videos to engage an audience.
This nonprofit training course will shine a spotlight on Instagram. If you’re not sure how to use Instagram as a fundraising and marketing tool or you’re already there but struggling to connect with users, attend this webinar and receive the knowledge and tools needed to succeed!
During This Nonprofit Webinar on Instagram for Nonprofits You Will Learn:
- How to cut through the content noise
- How to stop me from scrolling past your post
- How to find content to post
- How to use hashtags to connect with new audiences
- How to request and use User Generated Content
- How to tell your organization’s story on Instagram, including the “story of one”
- How to use Instagram Stories tools to create one-to-one connections and build relationships
- How to incorporate video into your Instagram fundraising and marketing strategy
- How to measure Instagram success… and which data points are vanity metrics
- How to get the whole team involved in your Instagram plan
Whether posting in the feed or in Stories, your Instagram posts should capture a user’s attention. Your goal? Build a community of people who want to learn more about your organization and become motivated to help out - whether as donors, volunteers, advocates or simply sharing materials with their network.
Bottom line: Fundraising and marketing are all about building relationships with individuals. This webinar will teach you how to use Instagram to do just that.
You’ll Get These BONUS Materials:
- Content ideas for Instagram posts
- How to use the Instagram Stories tools to connect with and engage users
- The webinar slides
- The webinar recording
About Your Topic Expert:
Ephraim Gopin spent almost two decades in the nonprofit sector wearing all the hats: CEO, fundraiser, alumni director, grant writer, event organizer, marketing and communications director. This included three years as communications director for a global family foundation, transforming them into a thought leader and positioning them as a leading voice for their key advocacy issue.
Ephraim is the founder of 1832 Communications, an agency which helps nonprofits build more relationships so they can raise more money, serve more people and have more impact in their community. Ephraim works on all aspects of nonprofit fundraising and marketing efforts, including crafting custom strategies and plans which help nonprofits successfully upgrade their online presence, boost their email fundraising and marketing, elevate their social media engagement and improve their marketing collateral. When fundraising and marketing work together, it's a beautiful thing!
Ephraim is the publisher of the popular daily e-newsletter Your Daily Dose of Nonprofit and the host of the Your Weekly Dose of Nonprofit podcast.
In his spare time, Ephraim is a new recipe cooker, 80s pop music master, a vocal and lifelong fan of Boston sports teams, a puzzle doer and a Looney Tunes lover. Ephraim is the proud father of three young adults, all of whom enjoy road trips with their dad but disapprove of how he takes selfies.
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
