How To Sell *Virtual* Event Sponsorships: A Step-By-Step Guide (Recording)

  • Duration
    90 Minutes
  • Author
    Dana Snyder
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


Top Rated

Ready to attract and retain corporate sponsors for your virtual events - and beyond?

During this webinar, you’ll learn how to find new corporate sponsors, where to reach them, and how to pitch ideas that establish long-term relationships.

This 90-minute recorded webinar is designed to put learnings into action. 

This is no “sit back and relax” kind of session! Get ready to get out that pen and paper and get to work!

During This Nonprofit Webinar You Will Learn:

  • How to create and communicate your impact goals
  • How to connect sponsor initiatives with your own
  • How to use Facebook to find new corporate sponsors
  • How to use LinkedIn to develop a lead list 
  • How to create custom, creative solutions for potential sponsors
  • How to price your event sponsorships that inspires giving
  • How to present and outline meaningful data to show sponsors

You’ll Get These BONUS Materials:

  1. An email template to use when pitching corporate partners
  2. 5-Step Checklist to find new corporate sponsors
  3. The Webinar Slides 
  4. The Webinar Recording 

What Attendees Said about This Nonprofit Webinar:

“Finally, a webinar that was fast paced, informative and interactive! Bringing in social media tools and leaving behind traditional event sponsorship was incredibly innovative.”

Loretta Herrington, The World Institute on Disability

“This webinar was one of the most engaging and to the point live training I have attended.  Clearly formatted with time for interaction, practice and Q&A.  Great presenter!”

Nancy Stuart 

“CharityHowTo is the leader in cutting edge charity strategies and the art of the Pivot!”

Melissa Baker, Hope 4 Kids International

“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended. What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”

Caitlin Mendoza-Price, Spay Neuter Project of Los Angeles

“I love how Dana used recent real life examples of what has worked for her campaigns and how to use technology and innovative ideas that are not expensive. I feel inspired and ready to create a wonderful virtual campaign for our organization. Can't wait to get started! Thank you so much for giving me a head start on how to navigate through this new virtual world of reaching sponsors.” 

Serena Lee, CCS Early Learning

“What incredible information to tap into for a nonprofit to support its impact goals.  There are companies ready to align with so it is a matter of reaching out to invite their like-minded missions to collaborate.   I enjoyed the mindset change. I believe it will help our organization stand out.”  

Catherine Blomeke, Education Foundation of Palm Beach County, Inc.

“Great, unique ideas on how to revamp your sponsorship in a way that makes them much more appealing!”

Rachel Trask, Mother Seton Academy

“This webinar opened my eyes to new ways to engage with potential and existing sponsors that add meaning and value for both the sponsor and my nonprofit. Great job Dana!”

Glenda Lonstron, ABC House

“Dana was very engaging and informative, answering all questions and helping participants get the most out of the webinar!”

Cari O’Brien, North Side Housing

“Dana was well-prepared and fit a lot in the allotted time period. I appreciate the pauses giving us time to think, too. Lots of ideas!”

Bradley Troast, Breakthrough  

“Dana was very engaging (even virtually) and offered such great examples and ideas!”

Stephanie Kirschner, Society for Design Administration (SDA)

About Your Topic Expert:

Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on empowering nonprofit marketers with the tools and resources to build impactful digital strategies. 

Dana has worked with Movember, Dress for Success, USTA, American Idol, Empire, The Gary Sinise Foundation, Hashtag Lunchbag, and many more.

Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US. Dana led strategic digital campaigns for The Honest Company, Delta Airlines, FOX, Sports Illustrated, The Weather Channel, the USO and many more.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.

Currently based in Atlanta, she believes social media is a powerful vehicle to spark social change.

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Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee