Recorded Webinar

How to Create A Strategic Online Nonprofit Communications Plan - A Step-By-Step Guide (Instant-Access Webinar Video)

Price: 69.99
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

 90% of Post-webinar Survey Respondents Rated this Webinar as Great to Excellent!

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!  

Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits create Strategic Online Communications Plans, and learn how to create your very own customized, workable, user-friendly Strategic Online Communications Plan for your nonprofit.

Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.

In this instant-access webinar video, we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your specific nonprofit, and how to measure your results and report on progress and successes.  

You will leave refreshed, focused, less stressed, and ready to get started!

During this instant-access webinar video you will learn:

  • How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts

  • How to match actionable objectives to your SMART goals

  • How to identify your target audience

  • How to develop a compelling, emotional message for your online communications

  • How to choose the right online communications platforms for your nonprofit

  • How to best use the three most popular online communications platforms for nonprofits - a dynamic website, an email list, and Facebook Page

  • How to incorporate effective nonprofit storytelling in your Strategic Online Communications Plan

  • How to fill up your Editorial Calendar with great content topics so that the online well will never run dry

  • How to determine which online metrics you should measure, where to find them, and how to put them into a Measurement Spreadsheet for easy analysis and reporting

Bonus Materials

  1. Strategic Online Nonprofit Communications Plan Workbook

  2. Finding Great Online Content - Worksheet

  3. Editorial Calendar template

  4. Measurement Spreadsheet template

  5. 6 Types of Stories You Should Be Telling on Social Media e-book

  6. The Slides

What Attendees Said about This Webinar

“Good supporting materials to illustrate the points made. Great Q&A. Julia is an excellent speaker.”
Robin Ellington, Class

“Julia's presentation was most useful in helping me to remember all of the moving pieces that sometimes get lost as we do the work over time. A great primer for a new communications staff member and a wonderful reminder for more experienced professionals.”
Joseph Sandagato, Massachusetts Adoption Resource Exchange

“This webinar was full of great general advice, as well as specific examples to further emphasize strengths in communication that can be achieved.”
Courtney Gotshall, Women´s Business Development Council

“Excellent hands-on tips and thorough take-away resources!”
Gwynn Stewart, Buckeye Hills - Hocking Valley Regional Development District

“I came into the webinar with some knowledge of building an online communications plan, but this fleshed things out in ways that I hadn't dreamed of :) ! Thanks for the great tips - I'm off to incorporate them into my plan!”
John Cummings, Mental Health Recovery Services of Warren & Clinton Counties

“A very thought provoking webinar. Julia poses some great questions that really get you thinking about your overall communications strategy and how you are using the online options to reach your target audience.”
Clare Williams, National Animal Welfare Trust

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and consulting services to nonprofit professionals in organizations of all sizes. She is the author of Storytelling in the Digital Age: A Guide for Nonprofits, published by CharityChannel Press.

Using social media, email, blogging, and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.


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