How to Create A Strategic Online Nonprofit Communications Plan - A Step-By-Step Guide (Recording)

  • Duration
    90 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


How to Create A Strategic Online Nonprofit Communications Plan - A Step-By-Step Guide (Recording)
Top Rated
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A Whopping 92% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!  

Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits create Strategic Online Communications Plans, and learn how to create your very own customized, workable, user-friendly Strategic Online Communications Plan for your nonprofit.

Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.

In this webinar recording, we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your specific nonprofit, and how to measure your results and report on progress and successes.  

You will leave refreshed, focused, less stressed, and ready to get started!

What You Will Learn from this Recorded Nonprofit Webinar

  • How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts
  • How to match actionable objectives to your SMART goals
  • How to identify your target audience
  • How to develop a compelling, emotional message for your online communications
  • How to choose the right online communications platforms for your nonprofit
  • How to best use the three most popular online communications platforms for nonprofits - a dynamic website, an email list, and Facebook Page
  • How to incorporate effective nonprofit storytelling in your Strategic Online Communications Plan
  • How to fill up your Editorial Calendar with great content topics so that the online well will never run dry
  • How to determine which online metrics you should measure, where to find them, and how to put them into a Measurement Spreadsheet for easy analysis and reporting

You’ll Get These BONUS Materials:

  1. Strategic Online Nonprofit Communications Plan Workbook
  2. Finding Great Online Content - Worksheet
  3. Editorial Calendar template
  4. Measurement Spreadsheet template
  5. 6 Types of Stories You Should Be Telling on Social Media e-book
  6. The Slides
  7. MP3 Audio (Downloadable)

What Attendees Said about This Nonprofit Webinar: 

“This webinar condensed a lot of information into digestible sections with clear action points. I have a better understanding of what a communications plan for my non-profit might look like AND the frameworks to help me get there.”

Heather McMordie, DownCity Design

“This webinar was chock full of resources to read and utilize later, in addition to the very information presentation. Julia is very well organized in her presentation and in the way she manages social media content. That is evident in the spreadsheets she shared. This was money very well spent on my professional development. Don't tell the organizers, but I think I received more than I paid for? I HIGHLY RECOMMEND THIS WEBINAR!”

Jacqueline Wickliffe

“Julia is a whiz! So knowledgeable and the tangible examples of specific companies' campaigns and strategies were incredibly helpful”

Peter Eimer, The Brothers of Mercy

“This was an extremely helpful webinar! The information, materials and resources, online platform, and speaker were all great. I walked away with immediate next steps on my communication strategy.”

Salley Westergaard, Institute for the Future

“This webinar on creating an online communications plan was truly awesome. It gave a great deal of insight into figuring out your communications goals, and using tools to achieve those goals. It also provided a great deal of structured exercises and processes to help capture creative ideas to further a nonprofit's aims. I'm going to start using the best practices from this webinar right away. Thank you, Julia!”

Gwyn Garrison, SpArc Philadelphia

"This nonprofit webinar provided practical action steps that can be implemented immediately. Can't wait to dive into the next steps for our org!"

Carolyn Anthon, The Association for Environmental Studies and Sciences

"This is pretty essential for anyone putting together a comprehensive, results-oriented communications plan for their organization. One of the more valuable nonprofit webinars I've done!"

Josephine Tempongko, Maui Humane Society

"Julia is extremely knowledgeable and has a wealth of information to share. Her webinar was easy to follow, and I feel prepared now to create a workable plan for our nonprofit to be more successful in our communication engagement."

Linda Miller

“Honestly, I was on the fence about purchasing today's webinar. Rarely do I attend webinars that have a cost associated. Julia was AMAZING. I enjoyed her subtle sense of humor. It was a lot of information which of course was overwhelming, but in a good way. I thoroughly enjoyed all of the information, tips/tricks, and resources. Overall, it was a fantastic presentation and I found it really helpful. Thank you!”

Ashlen Kerner

"Wonderful and engaging content! 10 out of 10, I would recommend it!"

Catrice Lyons, 9Health Fair

"I now feel like I have the information and motivation I need to take the next steps in my organization's communications plan."

Caitlin Light, Christian Peacemaker Teams

“This webinar was extremely helpful and left me wanting to work with the presenter to get our communications plan organized and efficient.  Her workbook she developed was fantastic and I will be using some of the charts to get started!”

Delaine Mast

“This was one of the best webinars I have taken. Though it was long, it had all the information I was looking for and I am excited to learn more from the bonus materials. Very well done and props to the presenter.”

Leah Thompson, Berkshire Arts and Technology (BART) Charter Public School

“Great overview of online communications planning and awesome presentation content!  Very, very useful information.  Love that the presenter really emphasized to think about your capacity as a nonprofit (which usually means limited staffing and is very much the case with ours) and not to take too much on at once as quality is always better than quantity.”

Jessica Dankert, Bridge of Life

About Your Topic Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and consulting services to nonprofit professionals in organizations of all sizes. She is the author of Storytelling in the Digital Age: A Guide for Nonprofits, published by CharityChannel Press.

Using social media, email, blogging, and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

For more on nonprofit marketing and communications, check out these webinars.

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