How to Create A Strategic Online Nonprofit Communications Plan - A Step-By-Step Guide

  • Duration
    90 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to create a Strategic Online Communications Plan that will help you focus and prioritize your communications efforts and stop spinning your wheels. We will show you how!  

Join Julia Campbell, a nonprofit marketing strategist who has helped dozens of nonprofits create Strategic Online Communications Plans, and learn how to create your very own customized, workable, user-friendly Strategic Online Communications Plan for your nonprofit.

Your Strategic Online Communications Plan is the road map for all of your nonprofit communications work, to ensure that you are consistently and systematically using the best platforms to accomplish your nonprofit’s unique communications goals.

In this webinar, we will walk you step-by-step through the goal selection process, how to determine your target audience, how to craft a compelling message, how to select and prioritize the online platforms that will work best for your specific nonprofit, and how to measure your results and report on progress and successes.  

You will leave refreshed, focused, less stressed, and ready to get started!

 During This Nonprofit Webinar You Will Learn: 

  • How to create SMART (Specific, Measurable, Actionable, Realistic, Time-oriented) goals for your nonprofit online communications efforts
  • How to match actionable objectives to your SMART goals
  • How to identify your target audience
  • How to develop a compelling, emotional message for your online communications
  • How to choose the right online communications platforms for your nonprofit
  • How to best use the three most popular online communications platforms for nonprofits - a dynamic website, an email list, and Facebook Page
  • How to incorporate effective nonprofit storytelling in your Strategic Online Communications Plan
  • How to fill up your Editorial Calendar with great content topics so that the online well will never runs dry
  • How to determine which online metrics you should measure, where to find them, and how to put them into a Measurement Spreadsheet for easy analysis and reporting

You’ll Get These BONUS Materials:

  1. Strategic Online Nonprofit Communications Plan Workbook
  2. Finding Great Online Content - Worksheet
  3. Editorial Calendar template
  4. Measurement Spreadsheet template
  5. 6 Types of Stories You Should Be Telling on Social Media e-book
  6. The Slides and Webinar Recording

What Attendees Said about This Nonprofit Webinar:

“This webinar on creating an online communications plan was truly awesome. It gave a great deal of insight into figuring out your communications goals, and using tools to achieve those goals. It also provided a great deal of structured exercises and processes to help capture creative ideas to further a nonprofit's aims. I'm going to start using the best practices from this webinar right away. Thank you, Julia!”

Gwyn Garrison, SpArc Philadelphia

"This nonprofit webinar provided practical action steps that can be implemented immediately. Can't wait to dive into the next steps for our org!"

Carolyn Anthon, The Association for Environmental Studies and Sciences

"This is pretty essential for anyone putting together a comprehensive, results-oriented communications plan for their organization. One of the more valuable nonprofit webinars I've done!"

Josephine Tempongko, Maui Humane Society

"Julia is extremely knowledgeable and has a wealth of information to share. Her webinar was easy to follow, and I feel prepared now to create a workable plan for our nonprofit to be more successful in our communication engagement."

Linda Miller

"Julia is so knowledgable and enthusiastic about her material. And she makes you feel like you CAN really accomplish great things!"

Veronica Hotaling

"Wonderful and engaging content! 10 out of 10, I would recommend it!"

Catrice Lyons, 9Health Fair

"I now feel like I have the information and motivation I need to take the next steps in my organization's communications plan."

Caitlin Light, Christian Peacemaker Teams

“Julia Campbell was an excellent presenter with a font of knowledge. I especially appreciate her ability to engage us throughout the webinar, to help connect her lessons with our personal organization's goals.  Thank you!”

Jenny Brendler, Community Living Connections

“This was an extremely helpful webinar that gave me practical and useful advice for building a strategic online communications plan. The presenter was knowledgeable and the time was well spent. I don't mind paying for webinars of value, like this one was!”

Caitlin Doran, Hackensack RIVERKEEPER

“This webinar helped me understand the value of a strategic media plan. The presenter gave me great advice on how to create goals, use stories to engage people, and analyze the effectiveness of my work.”

Amanda Mansfield, Bright Light Volunteers

“I found a lot of useful tips in this webinar and the bonus materials that I will use to organize my social media efforts.  It makes total sense and was presented in an easy to follow manner. This webinar will take away some of my anxiety about getting it all done!”

Joanne Olnhausen, Toledo Community Foundation

“Julia's presentation was most useful in helping me to remember all of the moving pieces that sometimes get lost as we do the work over time. A great primer for a new communications staff member and a wonderful reminder for more experienced professionals.”

Joseph Sandagato, Massachusetts Adoption Resource Exchange

“This webinar was full of great general advice, as well as specific examples to further emphasize strengths in communication that can be achieved.”

Courtney Gotshall, Women´s Business Development Council

“I came into the webinar with some knowledge of building an online communications plan, but this fleshed things out in ways that I hadn't dreamed of :) ! Thanks for the great tips - I'm off to incorporate them into my plan!”

John Cummings, Mental Health Recovery Services of Warren & Clinton Counties

“A very thought provoking webinar. Julia poses some great questions that really get you thinking about your overall communications strategy and how you are using the online options to reach your target audience.”

Clare Williams, National Animal Welfare Trust

About Your Topic Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and consulting services to nonprofit professionals in organizations of all sizes. She is the author of Storytelling in the Digital Age: A Guide for Nonprofits, published by CharityChannel Press.

Using social media, email, blogging, and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

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