This Free webinar will cover the basics of clean data and data segmentation in the context of nonprofit fundraising. Attendees will learn about the importance of maintaining accurate and up-to-date data records. The session will also explore how data segmentation can be used to personalize communications and increase fundraising success. Overall, participants will gain insights into leveraging data and segmentation to raise more money and build stronger relationships with supporters.
- Clean data & data segmentation
- 101 Nonprofit stories of segmentation in action
- The importance of segmenting your communications and employing the personal touch
About Your Topic Expert:
Micah James is the Manager of the Professional Services Team at Bloomerang/Kindful. She has experience as a non-profit development director and a Certified Fund Raising Executive. She serves on the board of the Oklahoma Council for Economic Education, whose mission is to promote economic education and financial literacy education in Oklahoma. She is passionate about equipping non-profits with the resources they need to be successful.
What Attendees Said about This Nonprofit Webinar for Nonprofit Professionals:
“The webinar provided a wonderful framework of knowledge that our org can use right away to segment our own data. The Q&A helped us with ideas to use now on increasing donations & donors. Thank you!”
Susan Thiemann, Alameda Health System
“I'm new in my role as Development Manager, and there hasn't been someone in the role for a few years. This will really help me strategize how to better manage our donor database going forward.”
Meghan Person, Community Harvest Project
“This webinar was a great resource for giving me some ideas to take back to our fundraising team. I know this will help with our data intake and how to apply that to increase donor participation!”
Amanda Pelaccio, Progressive Employment Concepts