Free Nonprofit Webinar: How to Set up Instagram's Free Fundraising Tools to Drive Donations (Recording)

  • Duration
    45 Minutes
  • Author
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points


Free Nonprofit Webinar: How to Set up Instagram's Free Fundraising Tools to Drive Donations (Recording)

Instagram, owned by Facebook, now boasts over 1 billion monthly active users, with three-quarters of users under the age of 35. If you are looking for a way to connect with a younger audience, get more engagement, and build a vibrant fundraising community, Instagram for nonprofits could be the place for you. 

In the last year, Instagram has rolled out several features and tools to make charitable giving and online fundraising for nonprofits much easier on the platform. With the advent of the Donate button for profiles and the Instagram Story Donation Sticker, getting your supporters to community fundraise for you and to drive donations is easier than ever. 

For the last 10 years, I have run my own business and trained thousands of nonprofits how to fundraise online with methods via speaking, webinars, and online fundraising courses. In this online fundraising class, I will share with you the essential steps to registering for Instagram’s charitable giving tools and setting them up to drive more revenue and donations to your nonprofit. 

Julia is specifically qualified to teach this webinar because:

  1. She has worked as a development and marketing director in small nonprofits; 
  2. She is a sought-after speaker and trainer, giving keynotes and breakout sessions to nonprofit conferences large and small;
  3. She has been working in the nonprofit world for 20 years. 

During This Nonprofit Webinar Recording You Will Learn:

  • How to get an Instagram Business Profile;
  • How to register with charitable giving tools;
  • How to set up the Donate button on your profile;
  • How to get the Instagram Story Donation Sticker;
  • How to promote these tools to your supporters.  

You’ll Get These BONUS Materials:

  1. You get a free CharityHowTo account
  2. Your slides will be added to your free CharityHowTo library
  3. The webinar recording will be added to your CharityHowTo library.
  4. When logged in you can browse and add other FREE items to your CharityHowTo library.
  5. You can access and view your webinar recordings and slides anytime, anywhere.

What Attendees Said about This Nonprofit Webinar:

“Five Star Webinar!!!  With the digital marketing landscape constantly changing with system updates and new tools emerging I constantly feel like I am always reworking my organization's strategy - Julia is so knowledgeable and was able to talk in "nonprofit org" speak. I would highly recommend it for anyone looking to improve their Instagram presence and usage.”

Sharyn Casey, Ability Connection

“I learned so much about specific social media tactics that I will be able to apply to my fundraising strategies!”

Genevieve Ringuet,Orchestre symphonique de Montréal

“This Webinar was very well organized and touched upon several points of Instagram tools that would be useful to making it easier to give.”

Damora Regala

“Julia Campbell was very informative, and I learned a lot about different ways to interact with my audience. I will be creating an Instagram business account very soon, thanks to Julia!”

Sam Rabon, Piedmont Habitat for Humanity

“The best social media webinar I have ever experienced. It has valuable implications for other social media platform posts. THANK YOU! I look forward to re-reading the slides as there is so much content there. 

Mary Braun,  Baltimore Yearly Meeting

“Extremely informative! Packed with actionable tools to get you started.”

Sabrina Salazar

About Your Topic Expert:

Recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis, Julia Campbell is on a mission to make the digital world a better place. 

After spending two years in Senegal, West Africa with the US Peace Corps, working with NGOs and local villages, she started her career in the nonprofit sector, in roles that include development, marketing, and program management. In her current role, through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes. 

Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.  

Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits. 

Based north of Boston, Julia has happy clients spanning the globe from Moscow to San Francisco. She has provided keynote talks, workshops, and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. 

For more on nonprofit social media, check out these webinars.

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