The current pandemic has all nonprofits scrambling to change their strategy and find new ways to continue raising funds. Legacies, or better yet gifts in wills, are no different. It has been reported in the US, Canada, the UK and in many other countries that lawyers have been busy with individuals rushing to write or update their will.
Despite this increased interest in will writing, nonprofits need to be extra careful and pay special attention to how we communicate with older donors.
Join us for this FREE 60-minute nonprofit webinar recording where you will learn how to avoid some planning, strategic and ethical pitfalls, and what you can do, step-by-step, to adapt your gifts in wills program so that you continue growing your pipeline during the pandemic.
For nearly 20 years, Ligia has been starting and growing gifts in wills programs in nonprofits of all sizes, especially in small shops. Whether it was 9/11 , the 2005 tsunami, the 2008 recession, or the 2010 Haiti earthquake, Ligia’s been devising emergency fundraising plans.
During This Nonprofit Webinar You Will Learn:
- How to avoid ethical pitfalls when marketing your legacy program during this pandemic
- How to engage with your donors in an authentic and empathetic way
- How to leverage different channels or test new channels to engage and move your donors through your pipeline
- Sample gift announcement form
- Sample telephone script
- The Webinar Slides
- The Webinar Recording
About Your Topic Expert:
Ligia Peña, CFRE, MInstF is the Global Legacy Manager at Greenpeace International where she drives the organization’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. Before working at Greenpeace, she worked at many small nonprofits where she launched and developed legacy programs. As an AFP Master Trainer, she’s a seasoned presenter internationally and author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada.
She’s also a Ph.D. candidate at the University of Kent where she is researching nonprofits’ behaviour towards legacy umbrella campaigns as a tool to change society’s behaviour towards legacies in Canada and the UK.
When she’s not geeking out on legacy related things, she’s either knitting, cooking or planning her next trip.