New! DIY (Do-It-Yourself) Fundraising: How to Train Your Supporters to Do The Fundraising for You!

  • Duration
    90 Minutes
  • Author
    Zoot Velasco
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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Tired of pouring tons of staff salary into big fundraising events? What if you could raise more funds without the staff time and effort? What if you could get your supporters to do the fundraising for you?

In this webinar, you will learn how to empower your supporters to raise that money for you with much less effort on your part while increasing brand recognition and marketing of your mission.

Some may think of the Ice Bucket Challenge. But there is so much more and the possibilities are endless. What if supporters created their own “Iron Chef” competition? Or a beer pong tournament at a local craft brewery? Or a Thriller Dance Flash Mob?

DIY Fundraisers include: Home parties; memorial services; walks/runs; talent shows; croquet, and twister tournaments; dance-a-thons; penny drives; poetry competitions; spelling bees; social media challenges; online birthday requests; craft sales; flower arrangements; block parties; yard sales; political rallies; and more.

There is a DIY Fundraiser for every organization. But you don’t have to do them. You only get the ball rolling and support it when the money comes in!

In this 90-minute webinar, you will learn...

Increase funding, marketing, and brand awareness while decreasing staff time on fundraisers!

  • What is a “DIY (Do-it-yourself) Fundraiser”?

  • How Do It Yourself Fundraisers Could Potentially Replace Your Big Events

  • Types of DIY Fundraisers (see above with examples of small and medium-size nonprofits’ DIY Fundraisers)

  • What training does your staff need to do this?

  • How to recruit specific supporters for DIY based on their desires and skills with examples

  • How to recruit through your traditional marketing with examples

  • How to recruit through templates and policies with examples

  • How to recruit through setting up a pilot event

  • Sample asks for DIY

  • How to maximize the DIY events

  • The care and feeding of DIY events

  • How to roll DIY participation into your ongoing fundraising

  • How to use DIY to increase your funding base and brand

You will receive these BONUS materials:

  1. A “recipe” for DIY (An outline of the DIY methods used)

  2. A few sample pages for a DIY ask

  3. A DIY Event Timeline

  4. Examples of successful DIY Events (With web links)

  5. A list of web links to more DIY ideas and models​

  6. A copy of the slides & recording

About the expert:

Zoot Velasco, MBA, CFRE started employing DIY fundraisers in 2007 as CEO of a regional cultural center before DIY had a name. WIth the tools he will teach you here, he doubled the endowment of his cultural center to just under a million dollars and added $50,000 annually to his unrestricted budget. The DIY events replaced the annual gala, decreased staff involvement in fundraising, and engaged new people as volunteers leading to great new board members. During the recession, his organization grew from a $400,000 annual budget 20% in debt to a $1.6M budget well in the black. DIY was one of the tools used for this growth.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials

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