How to Easily Use Donor Data to Make Better Fundraising Decisions & Raise More! (Recording)

  • Duration
    90 Minutes
  • Author
    Kelly McLaughlin
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


How to Easily Use Donor Data to Make Better Fundraising Decisions & Raise More! (Recording)

Retention rates, average gift sizes, and downgrade rates…Oh My!

Most nonprofit leaders know they should have a donor database and they should be using that data to make decisions, but nobody has explained how to do it in a way that doesn’t require a degree in statistics!

Enter this 90-minute, step-by-step webinar recording where you’ll learn exactly how you can use your data to make better fundraising decisions in a fun, approachable, action-oriented way. When you finish, you’ll understand exactly how to look at your donor data, what it all means, and what actions to take now that you understand what your data is telling you. 

During This Nonprofit Webinar Recording, You Will Learn:

  • How to prepare your data to conduct a donor assessment.
  • How to color code your data (no math required!) to easily see data trends.
  • How to run basic statistics that give you top-level understandings of your donor data.
  • What these basic statistics are telling you, and how to use them to write a better fundraising plan.
  • How to use more advanced analysis to look at specific areas of your operation to further optimize your fundraising program. 

You’ll Get These BONUS Materials:

  1. Donor Analysis Template
  2. List of Standard Statistics Formulas for Excel and Google Sheets
  3. SMART Goal Setting Worksheet
  4. The Webinar Slides 
  5. The Webinar Recording 

About Your Topic Expert:

Kelly is specifically qualified to teach this webinar recording because:

  1. She grew an individual giving program for a niche, foreign policy advocacy organization from $300,000 in annual revenue to over $1 million in annual revenue in just four years, using this system of analysis to inform her strategy over those four years.
  2. She has helped numerous clients, stumped at their lack of fundraising growth, assess their donor data at this deep level to help them completely turn around their programs.
  3. She’s known in the industry for simplifying fundraising to prevent nonprofit leaders from burning out.

Kelly McLaughlin has been fundraising since she was five years old, supporting her favorite nonprofits one bake sale at a time. In 2009, she got her first professional fundraising job, and has since built individual giving programs for nonprofits that achieve 25-30% growth year after year. 

Since 2020, Kelly has consulted with nonprofit organizations and has developed a framework for helping nonprofits build individual giving programs that blow donor retention numbers out of the water (achieving 60-80% donor retention for her clients) while allowing fundraising efforts to be more supportive of and less separate from programmatic work. She’s an outside-the-box thinker and engaging speaker who can weave stories from spreadsheets, helping you better understand your donor data to empower you with information you never thought possible from a bunch of numbers.

What Attendees Said about This Nonprofit Recorded Webinar:

“Kelly gave a great webinar.  Found it very informative and looking forward to doing my "homework" assignment!”

Margaret Reed, Nassau County Police Activity League.

“Lots of great information that is doable and I can see how it will be helpful to know who needs to be targeted for better stewardship.”

Vicky Gentry, The Lord's Gym Ministries.

“Whether you are an expert fundraiser or new it was a great update on an easier way to look at your data and pull out trends”

Lynn Gerber, Writercoach Connection.

For more webinars to aid your nonprofit professional development, please check here 

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