New! How to Cut Through the Noise: Building a Nonprofit Brand That Generates Real Fundraising Success

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

Differentiating oneself is more important than ever before. In a noisy and vast sea of email campaigns, direct mail appeals and social media overload, getting the attention of donors can feel quite challenging and exhausting.

It might just be time for an intervention, a good look at your brand, and a plan to cut through the noise.

Branding is a critical component to fundraising sustainability, and it is a practice that is either often overlooked or confused with marketing. Yet, a strong brand is critical to financial health, building meaningful and long-lasting donor relationships, and hosting successful events at your organization.

In this thought-provoking and hands-on live webinar, Taylor Shanklin - CEO of Barlele, will guide you through a branding journey.

At the end of this webinar, you will walk away with a methodology and tools to:

• Understand the distinction between branding and marketing
• Build a stellar brand story for your organization
• Differentiate yourself and stand out
• Create a brand guideline for your nonprofit

During This Nonprofit Webinar You Will Learn:

• The process for building a great brand
• How to define your core case for support, brand identity
• How to build a brand guideline for your nonprofit
• The difference between branding and marketing
• How to use your brand to build trust and awareness for your mission and your organization
• Examples of great nonprofit brands, and how to build yours on any sized budget 

You’ll Get These BONUS Materials:

1. A brand guideline template that you can use and tailor to your nonprofit
2. Taylor’s brand swipe files - quick cheat sheets and tips for building your brand
3. A list of questions to ask internally while building a brand, or going through a re-brand at your nonprofit
4. The Webinar Slides 
5. The Webinar Recording 

About Your Topic Expert:

Taylor is specifically qualified to teach this webinar because:

1. Taylor has been working with nonprofits for over 14 years 
2. She is a TEDx speaker, podcast host and podcast producer
3. She has built brands for nonprofits of all sizes and mission focuses

Taylor is a TEDx speaker, podcast host + producer, and marketing innovator in the social impact sector. She speaks regularly at global conferences such as AFP ICON and The Nonprofit Technology Conference, and she has helped hundreds of organizations tell their story in digital channels. Taylor is the Founder and CEO of Barlele, a brand and marketing strategy firm that helps mission-focused businesses and nonprofit organizations grow through clear storytelling, branding, strategic marketing, and growth coaching.

For more upcoming live webinars to aid your nonprofit professional development, please check here.  

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.