How To Write a Marketing Plan for Your Nonprofit (in Micro Lessons)!

This nonprofit course will be offered in a bite-size learning format,
with lessons broken down into 3-7 minute segments.

How To Write a Marketing Plan for Your Nonprofit

Digestible, Snackable Bitesize Micro Lessons On-Demand Course!

A marketing plan is your roadmap to success. A well-written plan helps you reach the right audience, with the right message, at the right time. A marketing plan doesn’t have to be long or elaborate. In this Micro Lessons course, you’ll learn how to fill in a marketing plan template with the essential decisions you need to succeed. You’ll also learn how to organize a cross-functional team of colleagues and supporters to make sure you write the best marketing plan possible.

Whether you’re experienced in marketing or have no marketing background whatsoever, this course will give you a step-by-step framework to create the best marketing plan for your organization: gathering the right information, writing a vision and mission statement, completing your S.W.O.T. analysis, writing your segmentation, targeting, and positioning statement, and finalizing your implementation plan. 

What you will learn during this Micro Lessons course

1. How to create the right cross-functional team of colleagues and experts to write a plan
2. How to gather the necessary data to assess the market potential
3. How to create a S.W.O.T. analysis
4. How to align your plan with the vision, mission, and scope of your organization
5. How to select the appropriate segmentation of your audience
6. How to write a detailed target audience description
7. How to create a consumer value proposition for the nonprofit organization
8. How to outline implementation details of your plan

Course Outline: 

This Micro Lesson includes 11 Units and 6 Lessons: 

• Unit 1: “Welcome”
  
  • Course Introduction
  • Why a marketing plan is important
  • The Steps of the Marketing Planning Process
     
• Unit 2: “Case Studies”
  • Team Rubicon
  • America’s Packard Museum
  • Neuroendocrine Tumor Research Foundation
     
• Unit 3: “Creating a Team”
  • Recruiting a cross-functional team
  • Establish a schedule
  • Clarify roles and expectations
     
• Unit 4: “Gather Information”
  • Market Data
     
• Unit 5: “Gather Information”
  • Key trends
  • Competition
  • Assumptions
     
• Unit 6: “Vision and Mission”
  • Vision statement
  • Mission statement
  • Scope
     
• Unit 7: “SWOT Analysis”
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
     
• Unit 8: “Strategy” 
  • Segmentation
     
• Unit 9: “Strategy” 
  • Targeting
  • Positioning
     
• Unit 10: “Implementation”
  • Your offering
  • Your pricing
  • Your communications
  • Your budget
     
• Unit 11: “Final Thoughts”

You’ll Get These BONUS Materials: 

1. The Micro Lessons Slides
2. S.W.O.T. Analysis Template
3. Target Audience Description Template
4. Positioning Statement Template
5. A Marketing Plan is a Roadmap to Success

About Your Instructor:

Drew Boyd is a 30-year industry veteran. He spent 17 years at Johnson & Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks globally in both the private sector and nonprofit sector in the fields of marketing strategy, innovation, and persuasion. 

He is an associate professor of marketing and innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business. He is co-author of Inside the Box: A Proven System of Creativity for Breakthrough Results, a best seller now in seventeen languages. He just released his newest book, Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.