How To Sell *Virtual* Event Sponsorships: A Step-By-Step Guide

  • Duration
    90 Minutes
  • Author
    Dana Snyder
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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How To Sell *Virtual* Event Sponsorships: A Step-By-Step Guide
Top Rated

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Ready to attract and retain corporate sponsors for your virtual events - and beyond?

During this webinar, you’ll learn how to find new corporate sponsors, where to reach them, and how to pitch ideas that establish long-term relationships.

This 90-minute webinar is designed more like a workshop with hands-on interactive sections to put learnings into action. 

This is no “sit back and relax” kind of session! Get ready to get out that pen and paper and get to work!

During This Nonprofit Webinar, You Will Learn:

  • How to create and communicate your impact goals
  • How to connect sponsor initiatives with your own
  • How to use Facebook to find new corporate sponsors
  • How to use LinkedIn to develop a lead list 
  • How to create custom, creative solutions for potential sponsors
  • How to price your event sponsorships that inspires giving
  • How to present and outline meaningful data to show sponsors

You’ll Get These BONUS Materials:

  1. An email template to use when pitching corporate partners
  2. 5-Step Checklist to find new corporate sponsors
  3. The Webinar Slides 
  4. The Webinar Recording 

About Your Topic Expert:

Dana is specifically qualified to teach this webinar because she:

  1. Has been in the digital marketing industry for 10+ years 
  2. Is a Certified Meta Digital Marketing Associate
  3.  Is a Speaker, Podcast Host & Teacher 

Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on empowering nonprofit marketers with the tools and resources to build impactful digital strategies. 

Dana has worked with Movember, Dress for Success, USTA, American Idol, Empire, The Gary Sinise Foundation, Hashtag Lunchbag, and many more.

Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US. Dana led strategic digital campaigns for The Honest Company, Delta Airlines, FOX, Sports Illustrated, The Weather Channel, the USO and many more.

Dana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.

Currently based in Atlanta, she believes social media is a powerful vehicle to spark social change.

What Attendees Said about This Nonprofit Webinar:

“Finally, a webinar that was fast paced, informative and interactive! Bringing in social media tools and leaving behind traditional event sponsorship was incredibly innovative.”

Loretta Herrington, The World Institute on Disability

“This webinar was amazing! Usually webinars are more like online lectures, but this one was interactive and entertaining. I am actually an intern at a small nonprofit and this webinar was helpful for individuals at large nonprofits as well as individuals like me!”

Anna Long, Clubfoot Solutions

“Dana's webinar was by far the most valuable webinar I've ever attended. In fact, I'd rate this above any Convention session I've ever attended. What I loved was the number and value of the tools she gave us right out of the gate. Her ideas were so amazing and inspired creativity around events that I haven't felt since Covid hit. AMAZING!”

Caitlin Mendoza-Price, Spay Neuter Project of Los Angeles

“I love how Dana used recent real life examples of what has worked for her campaigns and how to use technology and innovative ideas that are not expensive. I feel inspired and ready to create a wonderful virtual campaign for our organization. Can't wait to get started! Thank you so much for giving me a head start on how to navigate through this new virtual world of reaching sponsors.” 

Serena Lee, CCS Early Learning

“What incredible information to tap into for a nonprofit to support its impact goals.  There are companies ready to align with so it is a matter of reaching out to invite their like-minded missions to collaborate.   I enjoyed the mindset change. I believe it will help our organization stand out.”  

Catherine Blomeke, Education Foundation of Palm Beach County, Inc.

“Worth its weight in gold. Was pleasantly surprised by how incredibly engaging Dana was and how actionable her tips and advice were. Thank you!!”

Kevin Blackburn, DREAMS of Wilmington

“This webinar opened my eyes to new ways to engage with potential and existing sponsors that add meaning and value for both the sponsor and my nonprofit. Great job Dana!”

Glenda Lonstron, ABC House

“Dana was fantastic. I learned more in 90 minutes than in a 2 day development course.”

Sara Winkler, ​Jewish Federation of Greater Phoenix

“Dana provided great resources and actionable steps to follow! I was hesitant to purchase a webinar because we are a small nonprofit, but I am so glad I did. Well worth the investment.”

Karley Curtis, The Pathfinder School

“Dana was a fantastic presenter who definitely knew her topic. She set out expectations and stuck to them, leaving time for questions but not getting bogged down by them.”

Jamie Holland, Lake Washington Schools Foundation

“Dana provided an engaging and compelling presentation including the "how" and the "why" behind her suggestions.  She used great visual examples and answered questions from participants.”

Patti Clair, Walsh Jesuit

“My organization is new to corporate sponsorship, and we weren't sure where to begin. With the information I learned from the Virtual Sponsorship webinar, I feel more confident about approaching corporations.”

Terry Lawson, UnLocal, Inc.

“The webinar was eye-opening for me regarding the potential of social media to identify and contact specific corporate sponsors.”

Susan MacLaury, Shine Global

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