How To Achieve RECORD-BREAKING Auction Results at Virtual, In-Person and Hybrid Events

  • Duration
    90 Minutes
  • Author
    Shelly St. John
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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How To Achieve RECORD-BREAKING Auction Results at Virtual, In-Person and Hybrid Events

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

As we all know, event Fundraising has changed dramatically in recent times. It’s now up to all of us to implement the most compelling and effective events that allow us to continue to serve our communities well. 

Making a live ask is more than just the ask, it’s about timing, and structuring your ask to attract support from the largest cross-section of your audience. Donors, volunteers, and bidders all have common needs that must be met to inspire giving. During this nonprofit training, Shelly will walk you through how to assess your audience, and how you can inspire giving at all levels. 

Join us for this 90-minute interactive nonprofit webinar on nonprofit events where we will show you step-by-step how to earn record-breaking live, hybrid, and virtual auction fundraising results. 

We’ll look at traditional auction tactics and how with a few shifts your ROI will soar. You’ll walk away with a ton of tips and tricks to make your auction more effective and generate more revenue than ever before, earning you record-breaking results

Do you remember the saying “If you build it, they will come”? That’s not entirely true, unless you’re Kevin Costner. Shelly will also walk you through the top 6 tactics to promote your event for maximum attendance, and how to message your event to expand your audience by educating and telling stories all the way through your event.

At the end of the 90-minute webinar for nonprofit professionals, you’ll be inspired to plan and execute a new and effective style of virtual, hybrid, or in-person auction event to collect donations and raise money from friends and family, community members, and even peers!

During This Nonprofit Webinar, You Will Learn:

  • How to understand your audience's needs and how that converts to fundraising.
  • How to structure your asks for maximum results.
  • How to message your event to attract a larger audience.
  • How to promote your event to inspire new donors to attend and give.
  • How to use traditional auction tactics in a whole new way.
  • How to incorporate innovative auction tactics and why they work.

You’ll Get These BONUS Materials:

  1. Transformative Event and Paddle Raise Messaging
  2. The Top 6 Digital Promotion Channels
  3. Profitable Live Auction Planning Hacks
  4. The Top 10 Essentials for Virtual Event Fundraising
  5. The Webinar Slides 
  6. The Webinar Recording 

About Your Topic Expert:

Shelly is specifically qualified to teach this webinar because:

  1. She has conducted over 700 events as Auctioneer, Emcee, and Speaker
  2. She has raised over $125 Million for Charity
  3. She is a Frequent Guest on Podcasts
  4. She is the Former Host of Nonprofit Radio

Shelly St John has over 30 years of experience developing and implementing marketing and fundraising plans for for-profit and nonprofit organizations and has served as a live charity auctioneer over the last 15 years.

She is the founder of Shelly St John Inspires and The Auction Divas. She is a keynote speaker, speaker performance coach, and fundraising auctioneer working to help people build their businesses and attract new clients and donors through her programs “Charity Event Growth Strategy Hacks” and “BADASS Public Speaking”.  Having appeared as Auctioneer, Emcee, and Speaker at over 700 events, Shelly is no stranger to the stage. 

As an entrepreneur who spent 20+ years in her marketing firm and 15 years as an auctioneer, Shelly has spent her lifetime learning how to read an audience and to influence the way they react. Her focus is to train Auctioneers, CEO’s, Executive Directors, Development Professionals, Event Planners and Committee Members to CONNECT with their audience(s) to help them make decisions that inspire action.  

Shelly’s Promise to YOU:

“We’ll be with you through each step of the journey to RECORD-BREAKING RESULTS.  We’ve got your back AND you’ll have a community of amazing peers who are working toward the same goal.”

What Attendees Said about This Nonprofit Webinar:

“The webinar gave ideas and answered questions that I didn't even consider.  Very creative in ideas and it gave me a better picture of the possibilities and how to run an event successfully.”

Reginald Dulaney, Ohio Minority Supplier Development Council

“Reaffirmed my understanding of the complexity of fundraising and will use the tips to refine our story.”

Carol Ann Burton

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

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