Your donor decides in seconds whether to keep reading.
These 50 opening lines for fundraising appeal emails, letters, and social posts follow five strategic approaches - created by Madeleine Nance, Fundraising Copywriter & Strategist.
All to help you grab attention from the start.
Inside this downloadable swipe file:
5 strategic types of opening lines – tried and tested across hundreds of fundraising appeals, emails, and social posts
10 examples of opening lines for each type
That's 50 opening lines total – ready to copy and customize
Where to use these sentences – appeal emails and letters, social posts, thank you notes, video scripts
Why each type works – so you understand the strategy, not just the words
Who is this for?
Executive Directors:
You're running the organization AND writing donor messages. You need a first sentence that cuts through a crowded inbox, fast!
Fundraisers:
You've got income targets. Your donors have a hundred things competing for their attention. Your opening line needs to win.
Communications Leads:
You see how much content gets ignored. You want your message to be the one people read and act on.
Consultants and Copywriters:
You're writing for multiple clients. You need fresh ideas on demand.
Your next fundraising appeal needs an opening line that grabs donor attention, so you can bring in MORE donations now.
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