If You Register and Cannot Attend, You Will Get the Workshop Recording, Slides, and Bonus Materials 

Workshop Date & Time: 

Tuesday, June 24th, 1pm - 3pm ET

This Workshop is Perfect for you if:

You’re a nonprofit leader who knows your organization needs a strategic plan—but you’re overwhelmed, under-resourced, or wary of hiring a consultant who might just regurgitate what you already know.
Maybe you’re navigating staff turnover, funding uncertainty, or a shifting community landscape. Or maybe you’ve got bold dreams, but can’t get out of the gate with no roadmap to get there.
This workshop is for the doers. The passionate nonprofit professionals who want a practical, empowering, and low-cost approach to creating a real strategic plan—one that’s actually used, not just shelved.

This is for you if you want to:

• Build a strategic plan that reflects your mission, not a consultant’s buzzwords.
• Rally your team and board around shared priorities.
• Identify what really matters—and what’s getting in the way. 
• Connect your program goals with your fundraising, marketing, and operations.
• Want to walk away with a plan for how you’ll conduct a strategic plan solo that won’t take much time or effort.

During This Nonprofit Workshop, You Will Create:

• A practical plan and timeline to bring your strategic plan to life.
• A framework for conducting SWOT and other assessments on your work so that you can gather input from your community without breaking a sweat.
• An understanding of how to interpret the data you gather from assessments.
• A simple, but powerful strategic plan format that shifts and grows with you.
• MOST CRITICAL: an understanding of how to take your plan from a written document to a project management tool so that you get it done!
   

During This Nonprofit Workshop, You Will Learn:

• How to define your nonprofit’s “why” to anchor all your strategic decisions.
• How to conduct a meaningful, DIY SWOT analysis (no fancy consultant needed).
• How to identify and prioritize the right goals for your mission, capacity, and vision.
• What are the essential parts of a strategic plan—and what is fluff.
• Why your programs are the “meat” of the sandwich, and how ops, marketing, and fundraising hold it together.
• How to write strong, actionable goals in four key areas: program, admin/ops, marketing, and fundraising.
• How to translate your plan into actions, timelines, and team roles.
• How to keep your strategic plan alive throughout the year (not just at the board meeting where it’s accepted and approved).

During This Nonprofit Workshop, You Will Be Encouraged To:

• Bring a copy of your organization’s current strategic plan, if you have one.
• Attend ready to work on building out your strategic plan framework.
• Complete your strategic plan after the workshop.

You’ll Get These BONUS Materials:

1. Google Forms that you can copy to survey your community.
2. Google Slides that you can copy to share your survey results.
3. A Google Doc template for your strategic plan.
4. A step-by-step guide to conducting your strategic plan.
5. The Workshop Slides 
6. The Workshop Recording 

About Your Topic Expert:

Kelly is your source for practical, doable strategic planning because:

• She has helped nonprofit organizations write strategic plans grounded in clarity, capacity, and community impact—and checks in years later to find them still utilizing them.
• She believes strategy doesn’t have to be complicated, but it does have to be useful.
• She has deep experience supporting small to mid-sized nonprofits through growth, transition, and team alignment.
• She understands the fundraising, marketing, and operational side of strategic planning—and how to keep them working in harmony.
• She has built strategic frameworks that actually get used by boards and staff (and not just buried in Google Drive).
• She brings a fun, practical, and no-jargon approach to nonprofit capacity building (you’ve never laughed harder about strategic plans, we promise!).
• She's a coach, consultant, and thought partner to nonprofit leaders who want real progress—not just another PDF.

Kelly brings nearly two decades of experience in nonprofit fundraising, strategy, and leadership development. As the founder of From Scratch Fundraising, she supports mission-driven organizations in building practical systems for sustainable growth—without relying on cookie-cutter solutions or overpriced consultants.

Kelly has worked with nonprofits across the spectrum of size and mission, helping them create strategic plans that are aligned, actionable, and actually implemented. Her approach centers on clarity, mission alignment, and achievable goals that reflect an organization's real capacity—not just its wish list.

She’s especially passionate about helping scrappy teams build structures that support their vision, and believes that every nonprofit deserves access to strategic expert support—no matter their budget.

When she’s not teaching workshops or writing donor communications, you can find her writing her “neurodivergent nonprofiting” newsletter, brainstorming fundraising ideas in her Robin Hood costume, or turning nonprofit pain points into powerful action plans.

If You Register and Cannot Attend, You Will Get the Workshop Recording, Slides and Bonus Materials