How to Connect with Your Potential Donors (Prospects)

  • Duration
    9 Minutes
  • Author
    Sabrina Walker Hernandez
  • Course Level
  • Year Created


How to Connect with Your Potential Donors (Prospects)

How to Connect with Your Potential Donors (Prospects)

Partner Content Disclaimer

We are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission. 

Partner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit community.

60% of fundraising is building relationships. If you want to be successful, you must connect with your donors. This session will give you the action steps needed to cultivate relationships, a script to secure a meeting, discovery questions to gain knowledge about your donor, and instructions on how to engage your board.

This content is a work-style session that provides a short video explanation and materials to help you actively work through this topic.

The goal of this session will be to:

  • To learn the top 6 ways to cultivate, and  
  • Gain cultivation planning tools
  • To begin the first steps of a cultivation process for your organization.


Video – Develop a Prospect List

Support Documentation 

  • 5x5 Cultivation Plan 
  • Prospect Rating Grid & Instructions
  • Donor Cultivation Discovery
  • Script for securing a meeting 
  • How to Connect with Your Potential Donors Action Plan

About your expert: 

Sabrina Walker-Hernandez is the President & CEO of Supporting World Hope. She has over 25 years of experience in nonprofit management, fundraising, and leadership. One of Sabrina’s greatest successes is that she increased operation revenue from $750,000 to $2.5 million over an 8-year period as well as being responsible for the planning and operations of a $12 million comprehensive capital campaign in the 3rd poorest county in the United States. She has also facilitated numerous workshops with hundreds of nonprofit professionals and is a master trainer for the Boys & Girls Clubs of America. Sabrina is certified in Nonprofit Management by Harvard Business School. 

She is an active community leader and volunteer in Edinburg, Texas where she is based.

Sabrina believes nonprofits enrich our world, and she works in partnership with them to build stronger nonprofit businesses. Nonprofits can achieve long-term success when they have effective leaders, sound strategies, and diversified resources.  

This course is the first step in making you competitive in fundraising which often determines how well, how far, and how long an organization can run in its race to realize its vision.  

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