Special Offer! The 2 in 1 Direct Mail Power-Pack: How to Write & Successfully Organize Direct Mail Appeals That Get Results! (Recording)

  • Duration
    170 Minutes
  • Author
    Erica Waasdorp
  • Course Level
  • Year Created
  • CFRE Approved
    3.00 Points


Special Offer! The 2 in 1 Direct Mail Power-Pack: How to Write & Successfully Organize Direct Mail Appeals That Get Results! (Recording)
Top Rated

A $100 Value, Today Only $47

Includes 10 Bonus Materials! 

#1 Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again (Recording)

#2 Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals (Recording)

#1. Your Step-by-Step Guide to Writing Direct Mail Appeals That Motivate Donors to Give and Give Again

97% of post-webinar survey respondents rated this webinar recording as great to excellent!

This webinar recording will lead you step by step through the creation of a powerful and effective direct mail appeal. From concept to writing, design, to printing and mailing -- you’ll master the elements of success in direct mail fundraising.

Some of these fundraising techniques will surprise you… but these are the things that move donors to respond, as proven again and again from real-world fundraising experience.

Your presenter, Jeff Brooks, has been a fundraising professional for more than 25 years. He has written and directed thousands of direct mail projects for nonprofit organizations across North America and Europe. Using tons of real-life examples, he’ll show you the tested and proven best practices for appeal letters that get results.

What You Will Learn from this Recorded Nonprofit Webinar

  • How to create a reply coupon that sweeps in donations like a magic vacuum cleaner
    • The amazing first step to your appeal letter project that will save hours of time and dramatically improve results.
    • How to craft a motivating fundraising offer: The most important thing you do in every piece of fundraising
    • Three important tactics that improve response rates
    • How to keep the bureaucratic requirements from gumming up the works
  • How to write an appeal letter that your donors will read, understand, and enthusiastically respond to
    • The most-read passage of every fundraising letter (it's not the passage you think!)
    • The proven writing style that wins over donors
      • 7 secrets to winning style
      • 2 things to avoid like poison ivy!
    • How to make sure every reader gets the point
    • One weird truth about fundraising writing that only the pros know
  • How to make an outer envelope that virtually commands people to open it
    • The super-common envelope approach to avoid that kills response rates
    • Two diametrically opposite envelope tactics that both work
    • The power of variety, and how to harness it affordably
  • How to write the rest of the direct mail package that brings it all together
    • What not to put in the package if you want people to respond
    • Some cool insert ideas that boost response
    • How to make the return envelope really do its job

This is  a masterclass on the art of direct mail fundraising, based on decades in the trenches and hundreds of head-to-head direct response tests … a decades-long learning curve that you can climb in just 90 minutes.

You’ll Get These BONUS Materials:

  1. Direct Mail Fundraising Appeal Checklist.
  2. 6 Free Online Tools to Improve Your Writing.
  3. Creative Brief Template
  4. Fundraising Results Excel spreadsheet template.
  5. The Webinar Slides
  6. The Webinar Recording

About Your Topic Expert:

Jeff is specifically qualified to teach this webinar because:

  1. Has been writing fundraising for more than 30 years: direct mail, newsletters, digital, broadcast ... but especially direct mail.
  2. Has served the nonprofit fundraising community for more than 30 years
  3. Has raised tens of millions of dollars through direct mail, digital, and broadcast media.
  4. Has Worked with large organizations, including CARE, St. Jude Children's Research Hospital, Feeding America, Project HOPE, and Salvation Army – plus many small organizations
  5. Is the author of 3 books on fundraising, most recently How to Turn Your Words into Money

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.  

He blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible CommunicationsThe Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.

#2. Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals

A Whopping 98% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

70% of the success of direct mail appeals does not come from writing!

Direct mail is still the workhorse for any successful fundraising nonprofit organization. In fact, it now drives more donors to your website than ever before! 

Problem: Nonprofits are leaving a lot of money on the table, because they don’t send their appeals at the right time to the right audience with the right approach. 

Solution: Join this webinar to learn how to successfully plan for and execute appeals your donors will love, so you can raise more money to support your programs. 

What You Will Learn from this Recorded Nonprofit Webinar

  • How to best segment your donors and prospects
  • How to design and produce appeals that fit your budget 
  • How to create the best ask amounts for your donors 
  • How to work with in-house resources as well as work with printers, mail houses, and others to get your appeals out the door 
  • How to measure results and return on investment 
  • How to create an overall direct mail plan for the year
  • How to match your thank you letter to fit your direct mail appeals
  • How to use email and social media to follow up your direct mail appeals, and more… 

You’ll Get These BONUS Materials: 

  1. Results Tracker
  2. Donor Segmentation checklist 
  3. Appeal Review Cheat Sheet 
  4. Appeal Schedule
  5. Cost Estimate Worksheet
  6. Fundraising Plan Template
  7. Mail Plan
  8. The Webinar Slides
  9. The Webinar Recording

About Your Topic Expert: 

Erica is specifically qualified to teach this webinar because: 

  1. She has more than 40 years of executing direct marketing with small, mid-size, and large organizations. 
  2. She blogs and presents regularly on direct mail. 
  3. She is an AFP Master Trainer and she is actively working with organizations on growing their direct marketing revenue to higher levels through coaching, consulting as well as hands-on execution. 

This recorded bundle is presented by Erica Waasdorp, President of A Direct Solution. Erica was trained in direct mail at Reader’s Digest in Amsterdam and she worked on consumer and small donor campaigns for more than 35+ years. 

She is also the author of two how-to guides on starting and growing a monthly giving program: “Monthly Giving. The Sleeping Giant”, “Monthly Giving Made Easy”, the Monthly Donor Road Map, and numerous other e-books.

Erica lives and breathes direct response fundraising. She says she can even be considered a Philanthropyholic. Building partnerships and trying to find the best solution for donors and her clients are what Erica does best.

Her multi-lingual skills and multi-cultural experience bring added value to those clients interested in raising money internationally. And her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving. Erica Waasdorp is an avid blogger and presenter on direct mail and monthly giving.

Erica’s books: “Monthly giving. The Sleeping Giant” is available as paperback and e-book, “Monthly Giving Made Easy is available as paperback, e-book and audiobook. She lives with her husband and cat Quinnie on Cape Cod. She loves to travel, read, dance, play golf, and go to the movies.
** Note this recording is not about "writing" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful. **

For more on nonprofit donor relationships and acquisition, check out these webinars.

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