On Demand Tutorial

New! Exceptionally Successful Nonprofit Events: Unit #6 Sponsorship and Monetization

Price: 69.99
Author: A.J. Steinberg
Duration: 60 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.00 Points

Instant Access! On Demand Tutorial Description

This Is Unit 6 of an On-Demand Instant-Access Comprehensive 12-Unit Course That Includes

Access To The Unit Recordings, Slides And Bonus Material Handouts.

Sponsorships are a source of anguish and delight to organizations planning events.  The anguish comes from lackluster sponsorship sales. The delight comes from an abundance of sponsorship dollars, along with income generated from your event’s other resources.

This unit helps turn your organization’s anguish into joy, by sharing practical tips on how to identify, recruit, and manage event sponsors.

Here you will learn about what sponsors are looking for in sponsorship packages, how to create your own appealing sponsorship options, and how to make your sponsors fall in love with your organization. In addition, this unit outlines other potential sources of revenue available to your event.


This unit brings you strategies for creating enticing sponsorship packages, and

tips on how to make sponsors excited to become long-term supporters


Your presenter, A.J. Steinberg, is on a mission to help nonprofits create amazing fundraising events with strategies and resources to build events that are more deeply engaging, far more profitable, and easier to produce than they ever thought possible.

As a nonprofit event producer, A.J. understands the pain organizations go through when trying to create special events. After twenty years of producing successful fundraisers, she teaches simple systems that allow small-shop nonprofits to create professional-quality events that will shoot revenues sky-high and create meaningful guest experiences.

In this on-demand course your lessons will include:

  • Lesson 1 – Unit Overview
  • Lesson 2 - Sponsorship, In Kind Sponsorship and Other Monetization
  • Lesson 3 – Sponsorships
  • Lesson 4 – Appeals from the Stage
  • Lesson 5 – Patron Drives
  • Lesson 6 – Acknowledging & Thanking Sponsors and Donors

Plus you’ll get these valuable bonus materials:

  1. Sample Patron Mailer
  2. Sponsorship Package Sample

About Your Presenter:

A.J. Steinberg has been creating outstanding special events since 1999 with her Malibu, California-based event production company, Masquerade Events.

In 2015 A.J. created Queen Bee Fundraising, which focuses on the art of nonprofit event management.  Along with producing nonprofit events, A.J. teaches strategies for producing successful fundraising events and effective volunteer committee leadership. She also leads event planning workshops, and is a contributor with the Charity Channel Press.

A.J. works with a broad spectrum of nonprofit clients, including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission. She is a recognized leader in the field of committee-based fundraising.