FREE Webinar: Fundraising 101: Fundraising Metrics - How Do You Measure Up?

  • Duration
    45 Minutes
  • Author
    Heather Stombaugh
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points



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In the rush of the day-to-day at your nonprofit, it’s hard to make time to reflect and assess your performance against your goals. With the advent of the Fundraising Effectiveness Project--supported by the Association of Fundraising Professionals, Bloomerang, and others--organizations that measure will thrive. Those that don’t will not be as competitive, because they will lack vital data to make informed decisions.

The measurement of key performance indicators in fundraising has become a best practice, and you don’t want your organization to fall behind. Be a data-driven organization, know your fundraising health, and measure the work you do every day. If you have a spreadsheet and can do simple math, you can use fundraising metrics to improve your operations and help your organization grow.

You can do it! Join Heather to learn how.

What we will cover during the live webinar:

  • The top eight areas of fundraising performance measurement

  • How the amount of money you raise is the not the most important metric you’ll assess

  • How to measure fundraising performance over time

  • How to use fundraising metrics to improve the quality and result of your fundraising efforts

Key Benefits of this Webinar:

  • Your development plan is more likely to succeed if it is built upon data.

  • You will be able to better target your fundraising activities on those with the highest return on investment.

  • You will have the metrics to assess your organization’s fundraising health and long-term (potential) sustainability.

  • You will better understand how you’re doing against the goals you’ve set.

** This course is brought to you by a GPA approved trainer. Heather Stombaugh is one of only 14 people in the entire world who is a GPA approved trainer. **

Heather is a nonprofit expert with more than 16 years of experience in leadership, program development, marketing, and fundraising. She is the founder of JustWrite Solutions, a national nonprofit consulting firm. Heather is one of fewer than 400 Grant Professionals Certified (GPC) in the United States and one of less than 50 professionals in the world who holds both the GPC and CFRE certifications. She has secured more than $80 million for nonprofits across the country.

Heather has served as an author and presenter for The Balance (formerly’s Nonprofit Charitable Orgs section), CharityChannel, CharityHowTo, CD Publications, HUB Philanthropic Solutions, and Thompson Interactive. She presents nearly every month at workshops and conferences around the country. She is the Chair of the national Grant Professionals Foundation, the Past President of the Board of Baskets of Care (Toledo-based), and the Scholarships Committee Chair for AFP Northwest Ohio. As an active member of the Grant Professionals Association, Heather serves as the editor of the GPA Weekly Grant News and regular regional and national conference presenter. She is also the founder of the Great Lakes Virtual Chapter of the GPA, the first virtual chapter in the country.

Heather lives in rural Ohio with her husband and their two ginger-haired children. Together they raise a flock of poultry and harvest bushels of vegetables and herbs on a mini-farm. In her spare time, Heather reads science fiction, researches her genetic and genealogical histories, and marathon-watches documentaries. She also knows how to juggle fire.

If You Register and Cannot Attend, You Will Get the Webinar Recording, & Slides.


Sorry, there are no upcoming live presentations scheduled yet.
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