Whether you’re just starting out, or just now getting serious about growing your presence on social networks, finding friends and influencers is an essential step to social media success. Without people, your social strategy isn’t social!
So, where are your people? Chances are, they’re already on Facebook and Twitter. More than 71 percent of online adults use Facebook and 19 percent of online adults use Twitter.
So let’s find your friends! In this 45-minute webinar recording, you’ll learn the basics of audience research on Facebook and Twitter:
Know your networks - the demographics of Facebook and Twitter
All about your base - using your own email list to find supporters
Discover influencers - tips for finding important audiences like press and subject matter experts
Keep them close - how to keep tabs on your new-found friends
Free and low-cost tools to help you dig deep and understand your audience
Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer, and trainer, Kerri helps clients such as Amnesty International USA reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Beaconfire and Common Knowledge turn to her for online copy that is crisp, clear, and compelling. Groups such as Mid-Hudson Library System call on her for practical, useful training in online communications and social media. Kerri is a contributor to the Nonprofit Marketing Guide, Philanthropy.com, and the Getting Attention blog. An aspiring baker and vegetable gardener, she lives in the beautiful Hudson River Valley with her husband and two young children.