Price
FREE
** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **
A critical part of accomplishing your nonprofit’s mission is using Google Ad Grants successfully by measuring and understanding its impact. In the webinar recording Google Ad Grants expert Simon will show you how to measure the impact of your Google AdWords campaigns on your organization through integration with Google Analytics. You will also learn how to identify the exact keywords and ads that get results.
Viewers can expect to learn:
Why Google Analytics helps immensely with Google Ad Grants success
Understanding metrics like bounce rate, pages/sessions, avg/session duration, and conversions
Setting up Google Analytics
Understanding the value of conversion tracking
Linking Google Analytics to Google Ad Grants
Importing this data into Google Ad Grants
About Simon
Simon Choy, founder of ConnectAd, helps charities obtain and manage free advertising through Google Ad Grants. His expertise in the program has led to a 99% application success rate and he currently manages over $6 million in annual grant funding that generate more than 240 million ad views each year. He is also certified by Google as an online advertising expert and regularly teaches about Google Ad Grants for Nonprofits.
** DISCLAIMER: You must be a registered charitable organization with a website to be eligible for Google Grants. **
