Coronavirus - Free Nonprofit Webinar: How to Plan for #GivingTuesdayNow on May 5 (Recording)

  • Duration
    60 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.00 Points



In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. 

#GivingTuesdayNow is a global day of giving and unity that will take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19.

The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world.

As May 5 is fast approaching, you may be scrambling to put together a campaign. In this free 60-minute webinar, we’ll show you how to plan and launch a simple, effective campaign by May 5th on a shoestring budget, with limited resources. 

In addition, GoFundMe Charity launched a #GivingTuesdayNow Match Program to give every nonprofit the opportunity to rally support for its cause in the face of COVID-19. They will be making a $1,000 match grant to qualified nonprofits that raise at least $1,000 on GoFundMe Charity for #GivingTuesdayNow. 

During This FREE Nonprofit Webinar You Will Learn:

  • How to decide what to focus on for #GivingTuesdayNow;
  • Ideas for carrying out a campaign even if you don't want to ask for money;
  • How to fit #GivingTuesdayNow into your regularly scheduled fundraising program; and
  • Examples of real-world nonprofit social media posts, emails, and web pages that work during giving days and GivingTuesday.

People are worried and overwhelmed right now, but that doesn’t mean you have to stop fundraising or speaking to donors all together. I have been working in the nonprofit field for 20 years, helping organizations use digital tools to communicate and build community around their mission. 

For the last 10 years, I have run my own business and trained thousands of nonprofits on communication methods via speaking, webinars, and online courses. In this webinar I will share with you strategies and tactics that will help you get the most out of #GivingTuesdayNow so you can thrive - not just survive - in the current climate.  

Julia is specifically qualified to teach this webinar because:

  1. She has worked as a development and marketing director in small nonprofits; 
  2. She is a sought-after speaker and trainer, giving keynotes and breakout sessions to nonprofit conferences large and small;
  3. She has been working in the nonprofit world for 20 years. 

During This FREE Nonprofit Webinar You Will Learn:

  • How to decide what to focus on for #GivingTuesdayNow;
  • Ideas for carrying out a campaign even if you don't want to ask for money;
  • How to fit #GivingTuesdayNow into your regularly scheduled fundraising program; and
  • Examples of real-world nonprofit social media posts, emails, and web pages that work during giving days and GivingTuesday.

You’ll Get:

  1. GivingTuesdayNow Campaign Toolkit
  2. The Webinar Slides 
  3. The Webinar Recording 

What Attendees Said about This Nonprofit Webinar: 

"Very useful information. Julia really provided some knowledge that made me as an Executive Director feel that I do not have to be everything to everybody but, at the same time I can be a part of everybody's situation. Too often we think that we have to be the one who has to accomplish every single item on the list. And as a bonus, she gave a lot of thought provoking ideas on how to get out of the rut that we often put ourselves into.”

Sam Greenholtz

“This was a great webinar.  There was a ton of practical, useful information. I'm certain that it's going to make our Giving Tuesday a better experience.”

Laura Wagoner, Michigan Chapter American Academy of Pediatrics

“As one of only 3 staff members at a nonprofit, keeping up with fundraising is extremely challenging. This webinar gave valuable information in simple steps that will be manageable for us in the midst of all our other daily tasks. Thank you!”

Maria Wong, Common Ground on the Hill

“Julia shared some great resources that would have taken me precious time to research on my own. Really appreciative for being steered in a clear direction with lots of options along the way.”

Maria Mitchell, Sacred Share

“You will always go away from a webinar with some really valuable insight. They are concise and so useful. Thank you CharityHowTo”

Maddie Jensen

“Julie Campbell is terrific - compassionate, knowledgeable, practical.  Thank you for offering this extremely helpful webinar.”

Miriam Shames

“During the pandemic when we were all scrambling to recover our fundraising projects for the year, I received great professional advice from the CharityHow To Webinars. That guidance helped us make a plan for restructuring our plans.

Elizabeth Comer, Family Violence Prevention Center of Greene County, Inc.

“For most webinars, I find myself drifting away from the webinar screen and answering emails, checking facebook, etc. This is the first webinar that I was engaged the WHOLE TIME and literally whipped out my phone to take photos of slides for notes and to share with coworkers!”


“I really appreciate the up to date information available. There has been a plethora of webinars that have supported our organization as we attempt to navigate through this unprecedented time. Although I have had excellent takeaways from every webinar I've attended, I find Julie Campbell is my favorite presenter.”

Sarah Wiens

“Julia Campbell is a great presenter, and I'm grateful that CharityHowTo engages her to provide useful information for nonprofits such as mine.”

Peter McDowell

About Your Topic Expert:

Recently named by Forbes as one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis, Julia Campbell is on a mission to make the digital world a better place. 

After spending two years in Senegal, West Africa with the US Peace Corps, working with NGOs and local villages, she started her career in the nonprofit sector, in roles that include development, marketing, and program management. In her current role, through speaking and consulting, she guides organizations of all sizes on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes. 

Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.  

Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits. 

Based north of Boston, Julia has happy clients spanning the globe from Moscow to San Francisco. She has provided keynote talks, workshops, and training to Meals on Wheels America, the Make-A-Wish Foundation, the Boys & Girls Clubs of America, and Facebook. 

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