The Essential Nonprofit Social Media Bundle

  • Duration
    240 Minutes
  • Author
    Jeremy Haselwood
  • Course Level
  • Year Created
  • CFRE Approved
    4.00 Points


The Essential Nonprofit Social Media Bundle
Top Rated

Recorded Webinars Included in This  Social Media Bundle:

  • WEBINAR #1: How to Create & Organize Your Nonprofit's Social Media Marketing Plan!
  • WEBINAR #2: How To Create A Social Media Content Strategy That Converts
  • WEBINAR #3: How To Fundraise With Facebook & Instagram Advertising: A Step-By-Step Guide
Regular Price: $149.00
Special Bundle Price: $74
You Save: $75!

Over 90% of the People Who Attended These nonprofit Webinars Rated Them As Great to Excellent


A Look Inside This Social Media Bundle:

WEBINAR #1: How to Create & Organize Your Nonprofit's Social Media Marketing Plan!

  • Understanding the big picture of how social media fits into your marketing and fundraising
  • Understanding social media platform audiences
  • How NOT to start planning your social media
  • How to get organized
  • How to audit your current social media
  • How to identify your audience
  • How to create themes for your social media content
  • How to plan your content
  • How to learn what content works
  • Tools that can help

WEBINAR #2: How To Create A Social Media Content Strategy That Converts

  • How to align social media metrics with your nonprofit's goals
  • How to create a platform-specific content strategy
  • How to create content themes for captions and media
  • How to create a compelling caption
  • Why engagement matters and how to outline an engagement plan of action
  • How to create a content strategy surrounding a campaign
  • Helpful tools and resources to use when creating content

PLUS, Bonuses Included in Webinar #1:

  1. Social Media Audit Checklist
  2. Social Media Focus Statement
  3. Social Media Calendar
  4. Nonprofit Identity Worksheet 
  5. Webinar recording and slides

PLUS, Bonuses Included in Webinar #2:

  1. 5-Day Content Plan Toolkit
  2. Social Media Metrics Map
  3. Webinar recording and slides 

WEBINAR #3: How To Fundraise With Facebook & Instagram Advertising: A Step-By-Step Guide

  • How to design a Facebook and Instagram ad campaign with donations as your goal 
  • How to build custom audiences, including Lookalike and retargeting audiences 
  • How to set your campaign to “auto-optimize” 
  • How to monitor your campaign while it’s running
  • Tips for effective campaign tracking
  • Tips for designing ads and landing pages that convert  

PLUS, Bonuses Included in Webinar #3:

  1. Facebook & Instagram Ad Campaign Set-Up Checklist 
  2. Guide to Writing Compelling Ads for Fundraising 
  3. Webinar recording and slides


About Your Topic Experts:

The webinars in this bundle are presented by Jeremy Haselwood, Dana Snyder, and Caroline Fothergill

Jeremy Haselwood is a marketing and business expert with over 20 years of experience. With a degree in Marketing and a MBA, Jeremy has held leadership positions at multiple marketing agencies, leading digital strategy for brands like Coca-Cola and The Salvation Army. The digital and social media strategies he orchestrated helped nonprofits generate over $100 million in online revenue.

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. 

Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.

Caroline Fothergill is a digital marketing and communications strategist with 10 years of experience in the nonprofit sector. She knows what it’s like to be a marketing and communications team of one, and remembers feeling overwhelmed by all of the digital marketing tools and terminology! Now, having delivered many successful digital advertising campaigns for nonprofits, Caroline promotes Facebook as one of the most effective advertising methods for fundraising.


What Attendees Said about These Nonprofit Webinar Recordings:

“Great information and I love the simple tools to get started.  I now have a framework to guide staff from assessment, improving and implementation.”

Gina Dacus, Bernal Heights Neighborhood Center

“Jeremy is an awesome presenter is has a wealth of knowledge and information on anything digital marketing and social media for nonprofits!”

John Routh, Love Not Lost

“Dana took the time to go beyond the presentation to find examples to share that helped to expand upon the information being presented.”

Angela Sedivy, North Coast Community Homes

“Dana was direct, well-organized, and knowledgeable. She handled the Q and A and slide content so well as a one-person operation!”

Erica Stewart

“The presenter was engaging and knowledgeable. The content was easy to follow and started at a basic level.”

Sharon Nash, UnityPoint

“One of the best and easy-to-understand webinars I've listened to in the last year. Caroline is engaging, knowledgeable & kept my full attention for 90minutes... Definitely leaving the webinar with an eagerness to implement everything she said.” Thank you so so much! Truly Recommendable!

Jacqueline Fourie

For more on nonprofit social media, check out these webinars.

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