The Essential Nonprofit Social Media Bundle

  • Duration
    240 Minutes
  • Author
    Jeremy Haselwood
  • Course Level
  • Year Created
  • CFRE Approved
    4.00 Points


The Essential Nonprofit Social Media Bundle
Top Rated

Recorded Webinars Included in This  Social Media Bundle:

  • WEBINAR #1: How to Create & Organize Your Nonprofit's Social Media Marketing Plan!
  • WEBINAR #2: How To Create A Social Media Content Strategy That Converts
  • WEBINAR #3: How to Set-up Your Nonprofit Facebook Ad Campaigns To Maximize Performance
Regular Price: $150.00
Special Bundle Price: $75
You Save: $75! (50% off!)

Over 90% of the People Who Attended These nonprofit Webinars Rated Them As Great to Excellent


A Look Inside This Social Media Bundle:

WEBINAR #1: How to Create & Organize Your Nonprofit's Social Media Marketing Plan!

  • Understanding the big picture of how social media fits into your marketing and fundraising
  • Understanding social media platform audiences
  • How NOT to start planning your social media
  • How to get organized
  • How to audit your current social media
  • How to identify your audience
  • How to create themes for your social media content
  • How to plan your content
  • How to learn what content works
  • Tools that can help

WEBINAR #2: How To Create A Social Media Content Strategy That Converts

  • How to align social media metrics with your nonprofit's goals
  • How to create a platform-specific content strategy
  • How to create content themes for captions and media
  • How to create a compelling caption
  • Why engagement matters and how to outline an engagement plan of action
  • How to create a content strategy surrounding a campaign
  • Helpful tools and resources to use when creating content

PLUS, Bonuses Included in Webinar #1:

  1. Social Media Audit Checklist
  2. Social Media Focus Statement
  3. Social Media Calendar
  4. Nonprofit Identity Worksheet 
  5. Webinar recording and slides

PLUS, Bonuses Included in Webinar #2:

  1. 5-Day Content Plan Toolkit
  2. Social Media Metrics Map
  3. Webinar recording and slides 

WEBINAR #3: How to Set-up Your Nonprofit Facebook Ad Campaigns To Maximize Performance 

  • How to set up a campaign to accomplish your goal
  • How to approach your Facebook advertising budget
  • How to set up your campaign structure
  • How to set up the best audiences for your nonprofit
  • How to select the best placements for your ads
  • How to increase the effectiveness of your ad copy
  • How to test your ad creative  

PLUS, Bonuses Included in Webinar #3:

  1. Facebook Ad Set-Up Checklist
  2. Who is My Audience (worksheet)
  3. Facebook Test Variables (cheat sheet)
  4. Facebook Ads Audience Checklist
  5. The Webinar Slides 
  6. The Webinar Recording 


About Your Topic Experts:

The webinars in this bundle are presented by Jeremy Haselwood and Dana Snyder.

Jeremy Haselwood is a marketing and business expert with over 20 years of experience. With a degree in Marketing and a MBA, Jeremy has held leadership positions at multiple marketing agencies, leading digital strategy for brands like Coca-Cola and The Salvation Army. The digital and social media strategies he orchestrated helped nonprofits generate over $100 million in online revenue.

Dana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. 

Currently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.


What Attendees Said about These Nonprofit Webinar Recordings:

“Great information and I love the simple tools to get started.  I now have a framework to guide staff from assessment, improving and implementation.”

Gina Dacus, Bernal Heights Neighborhood Center

“Jeremy is an awesome presenter is has a wealth of knowledge and information on anything digital marketing and social media for nonprofits!”

John Routh, Love Not Lost

“Dana took the time to go beyond the presentation to find examples to share that helped to expand upon the information being presented.”

Angela Sedivy, North Coast Community Homes

“Dana was direct, well-organized, and knowledgeable. She handled the Q and A and slide content so well as a one-person operation!”

Erica Stewart

“This step-by-step tutorial helped me understand the how *and* why of Facebook ads.”

Amy Scrivner, BikeWalkKC

For more on nonprofit social media, check out these webinars.

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