CharityHowTo is proud to present the Next Level Nonprofit Marketing and Communications Summit on-demand bundle, the most comprehensive and tactical nonprofit communications and marketing training available! With 8 hours of training, slides, and bonus materials from six industry experts, this bundle provides an in-depth dive into the latest strategies, tools, and approaches for taking your nonprofit's marketing and communications efforts to the NEXT LEVEL.
The following on-demand webinars are included:
How To Make Sure Your Fundraising and Marketing Are Working in Tandem
The Not Overwhelming Social Media Playbook for 2023
How to Maximize the Marketing Effectiveness of Your Facebook Ads
From Exploitation to Empathy: Equitable Marketing &Communications Strategies for Your Nonprofit
How to Use Story-Based Marketing to Increase Your Fundraising Efforts
Visual Storytelling: How to Make Video a Core Part of Your Marketing Mix
Session #1: How To Make Sure Your Fundraising and Marketing Are Working in Tandem:
How to find the common ground
How to prepare for growth
How to create a diversified fundraising portfolio
How to create a diversified marketing portfolio
How to use email to help your fundraising and marketing VI. How to use social media to help your fundraising and marketing
How to avoid mistakes in your fundraising and marketing campaigns
How to use storytelling in your fundraising and marketing
How to use your website to help your fundraising and marketing
How to use events and direct mail to help your fundraising and marketing
How to turn marketing into fundraising and vice versa
How to build sustainability for your programs
How to continue the conversation
Session #2: The Not Overwhelming Social Media Playbook for 2023
How do I pick primary & secondary social media channels using data?
What's working best per channel?
What do I post??
Creative ways to move social followers to your email list and become supporters
PLUS, Bonuses Included in Session #1:
How to Measure Relationships, Engagements, and Outcomes, Not Attendance
How To Use Different Types of Content To Upgrade Your Fundraising and Marketing Efforts
PLUS, Bonuses Included in Session #2:
2023 SOCIAL MEDIA AUDIT
Session #3: How to Maximize the Marketing Effectiveness of Your Facebook Ads
How NOT to run Facebook Ads (no matter what)
How to target quality audiences
How to set up your campaigns to maximize performance
What ad formats will help meet your goals
How to increase the effectiveness of your ad copy
How to test and quickly learn what’s working
Session #4: From Exploitation to Empathy: Equitable Marketing &Communications Strategies for Your Nonprofit
Understand the impact of exploitative fundraising communications
Differentiate between exploitation, sympathy, and empathy
Apply 5 actions to tell more ethical and equitable stories
PLUS, Bonuses Included in Session #3:
Facebook Ad Set-Up CHECKLIST
Facebook Ads Audience CHECKLIST
PLUS, Bonuses Included in Session #4:
Session #5: How to Use Story-Based Marketing to Increase Your Fundraising Efforts
How to Get Started with Story-Based Marketing
How to Mine for Stories
How to Craft Your Organization’s Story
How to Incorporate Storytelling into Your Fundraising Efforts
How to Avoid Most Common Storytelling Mistakes
Session #6: Visual Storytelling: How to Make Video a Core Part of Your Marketing Mix
Why Engaging the Brain Matters for Your Story
Get Prepared: Identifying Your Goals, Choosing Your Storyteller and Finding Your Most Compelling Message
Get Proactive: Taking Stereotypes Head On IV.Pitfalls to Avoid, Especially in Video Storytelling
Looking at Common Marketing Strategies and How Connective Storytelling Fits In
Gear & Assets to Enhance Your Storytelling
Put it Into Action – a review
PLUS, Bonuses Included in Session #5:
Open-Ended Questions for Storytelling
Witness My Life Case Studies
PLUS, Bonuses Included in Session #6:
Work Plan: Get Clear & Prepared
Video Editing Platform Guide
About Our Topic Experts:
Ephraim Gopin spent almost two decades in the nonprofit sector wearing all the hats: CEO, fundraiser, alumni director, grant writer, event organizer, marketing, and communications director. This included three years as communications director for a global family foundation, transforming them into thought leaders and positioning them as a leading voice for their key advocacy issue.
Ephraim is the founder of 1832 Communications, an agency that helps nonprofits build more relationships so they can raise more money, serve more people, and have more impact on the community. Ephraim works on all aspects of nonprofit fundraising and marketing efforts, including crafting custom strategies and plans which help nonprofits successfully upgrade their online presence, boost their email fundraising and marketing and improve their marketing collateral. When fundraising and marketing work together, it's a beautiful thing!
Ephraim is the publisher of the popular daily e-newsletter Your Daily Dose of Nonprofit and the host of the Your Weekly Dose of Nonprofit podcast.
Dana Snyder is the founder and CEO of Positive Equation, a digital consultancy focused on empowering nonprofit marketers with the tools and resources to build impactful digital strategies.
Dana has worked with Movember, Dress for Success, USTA, American Idol, Empire, The Gary Sinise Foundation, Hashtag Lunchbag, and many more.
Earlier in her career, she spent time in New York City working on business development and client management for some of the most notable sports, entertainment, and consumer brands in the US. Dana led strategic digital campaigns for The Honest Company, Delta Airlines, FOX, Sports Illustrated, The Weather Channel, the USO and many more.
Jeremy Haselwood is a marketing and business expert with over 20 years of experience. With a degree in Marketing and a MBA, Jeremy has held leadership positions at multiple marketing agencies, leading digital strategy for brands like Coca-Cola and The Salvation Army. The digital and social media strategies he orchestrated helped nonprofits generate over $100 million in online revenue.
With Jeremy’s own consultancy, Ampla Marketing, he partners with and provides education to nonprofits around the world. His focus is online fundraising, which includes social media, online advertising, email, and digital strategy.
Caliopy Glaros helps mission-driven organizations connect their stakeholders through travel, storytelling, and virtual engagement. As a consultant for Philanthropy without Borders, she works with organizations to create impactful virtual and in-person opportunities for donors to connect directly to the programs they support.
After years of consulting nonprofits whose donors have limited in-person access to mission-related work (such as humanitarian aid and environmental conservation groups), she developed tools and strategies to help them create virtual experiences that enhance participation and bring donors closer to the mission.
Shereese is the CEO of The Witness My Life Company-- a communications and messaging firm representing nonprofits, faith communities, and socially-driven private companies & entrepreneurs. Shereese is dedicated to teaching people how to use stories to influence behaviors that move people to action. She is an advocate for social change and believes a story is the one thing that truly brings the world together. As a TEDx speaker and coach, she helps aspiring speakers craft signature messages that impact the world. She is a recipient of the Cicero Speechwriting Award for her TEDx - The Secret to Healing the World.
Dannielle Stewart supports & grows the mission of nonprofits and Corporate Social Responsibility programs through strategic, well-researched marketing communications and high-quality video productions.
She works as a producer and a writer for nonprofit organizations and, in leading up to the 2020 virtual gala season, has produced videos that address the most urgent needs for nonprofits serving vulnerable populations on the front lines. After a special volunteer visit to the West Bank following the Arab Spring, she decided to pivot her communication expertise into helping nonprofits create solid and defendable messaging strategies that drive the work of fundraising, campaign awareness, create a connection between those needing services and those who can support them, issue awareness, elevating the message of equity and generally dedicated to the human stories that compel us all to action.