How To Create a Case for Support

  • Duration
    6 Minutes
  • Author
    Sabrina Walker Hernandez
  • Course Level
  • Year Created


How To Create a Case for Support

How To Create a Case for Support

Partner Content Disclaimer

We are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission. 

Partner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit community.

Use this session to help you create a case for support that will help you raise more money. A case for support can be used when writing fundraising appeals, grant applications, or embarking on a capital campaign. Do the work and you will have a document that will help you demonstrate the needs of your clientele in your community, how your organization’s programs impact that need, and the results you achieve. This session includes action steps, templates, samples, and instructions on how to engage your board.

This content is a work-style session that provides a short video explanation and materials to help you actively work through this topic.

In this session, you will learn:

  • How to write a case for support for a real donor with an emotional appeal for why the project matters and convey the impact a prospective donor can make through participation.
  • How to use the case for support wording to develop your campaign website, major gift proposals, campaign brochures, stewardship documents, and other collateral.
  • How to engage board members and stakeholder feedback in the wordsmithing of the case for support.


Video – Creating a Strong Case for Support

Support Documentation 

  • Case for Support Exercise 
  • Step-by-Step creating a case for support guide
  • Preparing a case for support worksheet
  • Sample Case for Support – El Portal Del Norte
  • Sample Case for Support – Mission Fulfilled 2030
  • Case for Support Action Steps 

About your expert:

Sabrina Walker-Hernandez is the President & CEO of Supporting World Hope. She has over 25 years of experience in nonprofit management, fundraising, and leadership. One of Sabrina’s greatest successes is that she increased operation revenue from $750,000 to $2.5 million over an 8-year period as well as being responsible for the planning and operations of a $12 million comprehensive capital campaign in the 3rd poorest county in the United States. She has also facilitated numerous workshops with hundreds of nonprofit professionals and is a master trainer for the Boys & Girls Clubs of America. Sabrina is certified in Nonprofit Management by Harvard Business School. 

She is an active community leader and volunteer in Edinburg, Texas where she is based.

Sabrina believes nonprofits enrich our world, and she works in partnership with them to build stronger nonprofit businesses. Nonprofits can achieve long-term success when they have effective leaders, sound strategies, and diversified resources.  

This course is the first step in making you competitive in fundraising which often determines how well, how far, and how long  an organization can run in its race to realize its vision.  

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