Increase Donor Retention: What to do AFTER You Receive the Gift? (Recording)

  • Duration
    90 Minutes
  • Author
    N/A
  • Course Level
    Beginner
  • Year Created
    2018

Price

$10,000.00
charityhowto_approved
Increase Donor Retention: What to do AFTER You Receive the Gift? (Recording)
Recorded

The scary statistic is that most charitable organizations lose nearly 60% of their donors each year.

The good news is, giving is up and most donors surveyed in 2014 said they could have given more.

Did you know, it takes more than 4 times the resources to find new donors as it does to keep the ones you have? If you want to increase your donor retention rate and make a plan to increase it NOW is the best time to create your annual donor communications plan. Join fundraising culture changer and master storyteller, Lori L. Jacobwith, for this session that will set you up for success in 2015 and beyond.

 You’ll Learn:

  • How to know what causes donors to give.
  • How to answer the questions your donors are asking when they make a gift.
  • How to be sure donors read your materials.
  • How donors liked to be thanked.
  • How to engage your board in making donor thank you calls.
  • How to feed your donors hunger for making a difference.

Bonus materials:

First Year Timeline For New Donor Retention.

Customizable Annual Donor Communication Template

Sample Script for Donor Thank You Calls

Lori L. Jacobwith bio:

Lori L. Jacobwith is a nationally-recognized master storyteller and culture change expert with a passion for the positive. With more than 25 years’ experience, her strategies and coaching have helped nonprofit organizations raise $250 million dollars from individual donors. And counting. Lori has been recognized as one of the top 40 most effective fundraising consultants in the U.S. Grounded in her experience as both a former nonprofit executive director and development director, Lori has honed her vast expertise into actionable, creative and successful tools to teach staff and board members to powerfully share people and money stories to ignite action and raise more money. Her one-of-a-kind approach is used by thousands of people across North America. In addition to her must-read blog, Lori is also the author of Nine Steps to a Successful Fundraising Campaign and the co-author of The Essential Fundraising Handbook for Small Nonprofits. In response to overwhelming demand for innovative tools, Lori created the Imagine What’s Possible Step-by-Step Storytelling System to help catapult nonprofits to unbelievable levels of fundraising effectiveness. In addition to her passion for fundraising, Lori has attended her native Minnesota State Fair---a favorite summer activity---for more than 50 consecutive years.

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