Email Newsletters for Nonprofits, Part I: Strategies to Make the Most of Your E-Newsletter

  • Duration
    90 Minutes
  • Author
    N/A
  • Course Level
    Beginner
  • Year Created
    2018

Price

$10,000.00

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Email Newsletters for Nonprofits, Part I: Strategies to Make the Most of Your E-Newsletter
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Special Savings! Register for this webinar and its companion, “Email Newsletters for Nonprofits, Part II: Writing and Designing Great E-Newsletters” and save 25% on both, that’s $42 savings! Just use the coupon code “enews” on checkout.

According to the 2014 Nonprofit Communications Trends Report, nonprofit communicators spend more time on creating email newsletter articles than any other type of content. And 59% of nonprofits send an email newsletter at least once a month.

If you are going to invest that kind of time into something, why not do it right?

You can write an engaging, inspiring email newsletter that supports your programmatic, fundraising and/or advocacy goals, but it takes both strategic focus and tactical know-how to pull it off. During this nonprofit webinar, we’ll focus on the strategy involved in creating a newsletter worthy of the time you are investing in it. (The companion Part II webinar gets into the nitty gritty writing and design issues.)

In this webinar, you’ll learn:

  • How to define the role of your e-newsletter in your broader communications strategy, including who should get what
  • How to integrate your email newsletter with your social media and print marketing strategies
  • How to create an e-newsletter editorial calendar that works –including how often to publish and how long it should be -- and how to tweak and refine it over time
  • How to repurpose newsletter content across multiple communications channels so you get the most mileage out of your work
  • How to get better results from your email communications
  • How to avoid the most common strategic mistakes that nonprofits make with e-newsletter communications.

Bonus! This webinar also includes these extra downloads:

  1. Checklist: 20 Email Newsletter Essentials
  2. Checklist: Where to Start with Your Email Newsletter Makeover
  3. Checklist: 20 Ways to Build Your Email List
  4. Checklist: Moving from a Print Newsletter to an Email Newsletter

This nonprofit webinar is presented by Kivi Leroux Miller, president of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause and Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money. Through training, coaching, and consulting, she helps small nonprofits and small communications departments at big nonprofits make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at NonprofitMarketingGuide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.

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