Live Webinar

How to Create Awesome Donation Pages That Convert High-Quality Donors

Price: 89.00
Author: John Haydon
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2019
CFRE Approved: 1.50 Points
Available To Members: Yes

Upcoming Live Webinars

Webinar Date Webinar Start Time Occupancy
Thursday, February 7th, 2019 3:00 PM (Local/EST) / 3:00 PM (EST) Still Available
Thursday, February 14th, 2019 3:00 PM (Local/EST) / 3:00 PM (EST) Still Available

A unique registration is required for each computer.

Live Webinar Description

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 94% of the People Who Attended This Webinar Rated It As Great to Excellent! 

The most important part of your online fundraising campaign is your donation page. How effectively you convert prospects when they visit your donation page can spell success - or failure - for your online fundraising campaign. In fact, even a 1% increase in conversion rates can equal tens of thousands of dollars in additional donations!

Sadly, many nonprofits fail to maximize those magic moments when potential donors visit their donation page. Either they’re lacking an effective story, unknowingly turn donors off with barriers, or otherwise fail to convert donors when it matters most.

Nonprofit marketing expert, John Haydon will lead this live interactive webinar designed to help nonprofits raise more money by making their donation pages more awesome.

In this live interactive webinar, you will learn:

  • How to calculate your nonprofit’s donation page conversion rate

  • Evergreen and campaign fundraising pages: Key differences you need know

  • 5 ways to make your donation page more visible on your website

  • Quick ways to make your donation page mobile friendly

  • How to create a fundraising narrative that grabs attention and wallets

  • How to use visuals to increase giving on your donation page

  • How to write copy that triggers fundraising chemicals: Cortisol & Oxytocin

  • The single most important word that correlates to increased giving.

  • 5 sources of high-quality donation page visitors you’re probably ignoring

  • 5 way to make new donors more likely to give again - and again

  • How to get started with A/B testing to increase your donation conversion rates

  • Free and low-cost tools to design beautiful landing pages that convert

This premium webinar also includes the following bonus items:

  • 20 Examples of High-Converting Donation Pages (PDF download)

  • 19 Steps to Creating a Donation Page That Converts (Checklist)

  • A Simple Resource Guide for Donation Landing Page Tools  (PDF download)

  • The Webinar Recording & Slides

What Attendees Said about This Webinar: 

“John's recommendation to start with a piece of paper with section for "Notes" and "Actions" actually got me listening for specific actions I'll be able to take in the next two weeks to improve our donation pages (and the email/social posts that lead to them). I came away with five super-specific action items that I can put in my calendar and do right away. And once those are done, I can look at the rest of my notes and see what other gems I might tackle. Great way to get top value out of this webinar!”
A.B. Orlik, Lussier Community Education Center


“This webinar was phenomenal, and entirely too short - even at 1.5 hours. There was a ton of information packed into that time, and it provided tremendous guidance for ways we can improve what we're doing - and STOP doing what we shouldn't be doing!”

Barry Paschal, Goodwill


“This was by far the most useful fundraising webinar/seminar I've ever participated in!! I'll definitely be watching this one again and sharing with all of my colleagues. I have no doubt that this webinar paid for itself and will have a major impact on fundraising at my organization!”

Eleiah Sexton, Stimson


“Such an informative and well-structured presentation! Not only did I learn a ton during the webinar, but having the slide deck (and the bonus materials!) will be immensely helpful going forward as I work to make changes to my organization's donation page.”

Dani DiPirro, NACoA Voice For The Children


“We learned a lot of helpful information on how to make more inspiring, call to action donation pages. Thank you!”

Michelle McCartney, Cosmosphere


"John is great.  very knowledgeable and current.  I also greatly appreciate the copy of the slides and extra resources.  They are definitely helpful references."

Deborah Cox, Continuum of Care, Inc.


“There was a great deal of information provided and it was conveyed in a way that was easy to follow and complimented the slide material.”

James Piepenbrink, Association for the Advancement of Medical Instrumentation


“So many examples that I have tons of action items!”

Carla Dawejko, Cornell University


" John covered a lot of ground and made many previously arcane concepts accessible.”

Jenny Baker, Society for Industrial and Organizational Psychology


“In one hour I got so many ideas on how to change our approach; I think it will have a big impact!”

Eva Romero,Tucson Jewish Community Center


“I liked how he showed examples and gave actual action step formulas. Very helpful! Plus, having the data to back up the findings was helpful.”

Jessica Lawson, Women Employed


About Your Presenter:

John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, and Social Media Today.


If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Your Expert Is a CharityHowTo Approved Trainer

Upcoming Live Webinars

Webinar Date Webinar Start Time Occupancy
Thursday, February 7th, 2019 3:00 PM (Local/EST) / 3:00 PM (EST) Still Available
Thursday, February 14th, 2019 3:00 PM (Local/EST) / 3:00 PM (EST) Still Available

A unique registration is required for each computer.