Recorded Webinar

How to Sell Event Sponsorships - A Step By Step Guide (Instant-Access Webinar Video)

Price: 59.99
Author: Joe Waters
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2017
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

A Whopping 90% of the People Who Attended This Webinar Rated It As Great to Excellent! 

‚ÄčHave your efforts to find sponsors for your events fallen flat this year? Are you still hoping to salvage the year with a big event sponsorship win? CharityHowTo can help!

Selling event sponsorships is hard for most nonprofits because they haven’t learned to find them the right way. Sponsorship is sales, not philanthropy. You have to know how and what to sell - and it’s not a mention in your gala program book.

Join Joe Waters, a nationally recognized expert on sponsorship and building win-win partnerships with businesses, as he shares tips and tactics for selling event sponsorships. Joe will solve your toughest corporate sponsorship challenges!

During this instant-access webinar video you will learn:

  • How to find your first or next sponsor

  • What sponsors want and look for

  • How to organize your sponsorship materials

  • How to structure sponsorship levels and pricing

  • How to deliver a sponsorship pitch that seals the deal

Bonus Materials:

  • A sample email that will land you a meeting

  • A sponsorship viability worksheet

  • An overview of the sponsorship process from beginning to end

  • The webinar slides


What Attendees Said about This Webinar:

“Concise, informative and targeted information. Great content for a novice fundraiser and a terrific refresher for a seasoned professional.”

Pamela Holmes, Global Cleveland


“I appreciated the ideas presented and the commentary on what procedures are no longer effective”

Mary Theresa Cipolla, C.E.R.T.S. Inc.


“Speaker reiterated key points that will make you feel more organized and ready to go after sponsors. No more nervous phone calls. After the webinar, I feel prepared to pitch.”

Kati Sigel, Three Squares New England


“Joe Waters presented the material in a concise and engaging way, and offered a lot of insight into event sponsorships. Joe gave me a lot to think about in terms of how to secure sponsorships, and his expertise really shows!”

Amanda Macintosh, Habitat for Humanity West Hawaii


“I am a longtime Development professional and have participated in numerous workshops about Events and sponsorship, but Joe Water's CharityHowTo presentation was engaging, informative, and concise. I am walking away with real tools I can use to help my organization.”

Kathleen Cordova, Sacred Heart Nativity Schools


“This webinar was a useful course in how to refresh our sponsorship programs.  Facing stale partnerships and lacking ideas on how to reel in more prospects, I'm coming away from this webinar with creative ideas (with proven results) that I hope will help us reinvigorate our partnerships and inspire new collaborations.”

Clarissa Hampton, P.S. ARTS


About Joe Waters

Joe Waters is a nationally recognized writer, speaker, and consultant on sponsorship and win-win partnerships with businesses. His popular blog, Selfish Giving, has been showing businesses and nonprofits how to raise money and change the world since 2004. Joe spent 20 years in the nonprofit sector fundraising with local, regional and national businesses and has raised millions of dollars through sponsorship and cause marketing. Whether you’re seeking sponsors for a gala, walk, golf tournament or any other kind of event, Joe has your covered! He’s an energetic and entertaining speaker and you’re sure to love his charming Boston accent!