The Awesome Ask: How to Approach Your Donors for Gifts in a Way That's Comfortable and Effective!

  • Duration
    90 Minutes
  • Author
    Brian Saber
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



Upcoming Live Webinars 1

Webinar Date Still Available 3:00 PM (Local/EST)
Tuesday, February 15th, 2022 at 3:00 PM EST
Number of Attendees

A unique registration is required for each computer.

The Awesome Ask: How to Approach Your Donors for Gifts in a Way That's Comfortable and Effective!
Top Rated

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

A Whopping 96% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Asking for charitable gifts one-to-one is the most effective fundraising you can do. Research of non-profits shows that 75% of all in-person asks of individuals result in a gift.  Those are incredible odds. And while we can’t ask in person much today, we can ask by phone, email and video chat, and almost all the best practices still apply.

Yet asking people individually is also the most challenging fundraising you will do, and you need the understanding and tools to do it comfortably and effectively.

Brian Saber, one of the foremost experts in the field, will show you how to use your personal Asking Style every step of the way to from identifying the best prospects for you to soliciting them for quality gifts.

The Asking Styles, developed by Brian Saber’s company, Asking Matters, are a revolutionary way for everyone – staff and volunteers alike - to learn how to fundraise in a way that suits their personality and takes into account their strengths and challenges.

During This Nonprofit Webinar You Will Learn:

  • Identify your Asking Style and use it to your advantage
  • Identify the prospects you are most suited to solicit
  • Develop your personal case for support
  • Get prepared to ask
  • Set up your meetings effectively
  • Understand your role as an asker
  • Employ a simple conversation structure that will make your asks work
  • Follow up after the ask

* Note: This training comes with a 5-page worksheet to complete during the webinar.  This webinar worksheet and the bonus materials below will be in your CharityHowTo library two hours before the webinar starts.

You’ll Get These BONUS Materials:

  1. Anxiety/Excitement Worksheet
  2. Making the Case: A 15-Minute Exercise
  3. Step-by-Step Asking Plan Worksheet
  4. Brian’s Top Ten Ways to Get Started Asking
  5. An Intentional Conversation Outline
  6. Responding to Resistance to Meeting
  7. Sample letters and phone scripts to use during this time of crisis

** Extra BONUS: Each participant will receive Asking Matters’ eBook – “Top Ten Tips on How to Ask for Donations” - as a bonus for attending this webinar.

What Attendees Said about This Nonprofit Webinar:

“Brian was such a good and authentic guide to the nuances of asking. I was particularly struck by his humility and his openness, sharing that some of the same things that make so many of us uncomfortable in asking have made *him* uncomfortable too. In my experience with fundraising webinars, this is unusual. I will definitely be back for Brian's other webinars through CharityHowTo!”

Susan Shifrin, ARTZ  Philadelphia

“Brian is very knowledgeable on this topic and provided some great insights and valuable materials.”

Laurie Collins, Big Brothers Big Sisters of Canada

“Brian really took the mystery and fear out of the process and gave us tools to leverage our own asking styles and match our personalities.  Can't wait to put this learning to use!”

Karen Nemiah, Fair Haven Community Health Care family

“This webinar helped me better understand my asking style, giving some good tips on how to make the most of it. It reinforced most of what I already knew about asking and it gave me new ideas and perspective for looking at different ask situations.”

Kathy Cornell

“This webinar was so beneficial! It helped me identify my asking style and associated strengths, while also opening my eyes to the importance of the relationship as opposed to just the ask.”

Holly Jennings

“Excellent webinar! I came away feeling empowered and with a deeper understanding of how to leverage my own asking style.”

Suzanne Fratschko Elliott, Brain Tumour Foundation of Canada

“The presenter's knowledge on the subject of "The Art of the Ask" was in-depth and he was able to make personal connections to the material. His personal stories made me feel more at ease with the thought of asking for donations and knowing that everyone is not always a "rain-man".”

Rehka Suryanarayana,  It's A Sensory World

“I appreciated the presenter's heart, transparency and honesty in the ask.  I think the relationship is the most important piece and we can't neglect that.  It was evident he felt the same way.”

Audra Norman, Lifeline Christian Mission

“This was a fantastic webinar that I am hopeful will help me to elevate my effectiveness as a gift officer to the next level!  The insights will prove invaluable. 

 Thank you!”

Lisa Smith, Shriners Hospitals for Children

“I've been an ED for over 20 years and I love working with donors, pride myself on being talented at it, yet I found this webinar extremely helpful; plan to implement a number of the concepts shared right away!”

Melissa Lukin, Rebuilding Together Peninsula

“I very much liked how the presenter shared who they are, their skill set (positives and negatives) and walked us through what is needed to accomplish the task of  building the relationship to make the ask doable!”

Darlene Doucot

“Brian Saber is very knowledgeable and engaging. He has good advice that is easy to follow. He demystifies the process of how to make the ask.”

Lauren Landorf

“This webinar helped me, as an introvert with anxiety about donor meetings, to feel more confident and recognize the types of donors to approach and the method that best suits my personality.”

Kathe Dalgleish, Huntington Society of Canada

“As a new member of a nonprofit startup, this webinar was incredibly helpful.  I really appreciate the step-by-step approach to preparing for and making the ask, the explanation of the different asking styles, and the reminders that sharing the vision is key.”

Alejandra Marchosky

“Excellent information, well presented in an easy to understand format, with appeal to all levels.”

Jillian Baker, Hartford Symphony Orchestra

About Your Topic Expert:

President of Asking Matters, has raised hundreds of millions of dollars over 30 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.

Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, Volunteers of America, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.

For more upcoming live webinars, please check here

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.

Upcoming Live Webinars 1

Webinar Date Tuesday, February 15th, 2022
at 3:00 PM EST 3:00 PM (Local/EST)
Still Available
Number of Attendees

A unique registration is required for each computer.

Live Webinar Attendees

How many people will be attending the webinar?

Note: An attendee is required for each computer viewing the webinar

Live Webinar Attendee