On Demand Tutorial

New! Exceptionally Successful Events:Unit #10 Stage Programs & Appeals

Price: 49.99
Author: A.J. Steinberg
Duration: 52 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.00 Points

Instant Access! On Demand Tutorial Description

This Is Unit 10 of an On-Demand Instant-Access Comprehensive 12-Unit Course

That Includes Access To The Unit Recordings, Slides And Bonus Material Handouts.

Think of all the resources you have spent to create your fundraising event. The hours of staff time, the thousands of dollars put towards food and beverage, and the unflagging efforts of your volunteer event committee.

Sure the event may look good, the food may be tasty, and the wine may even be divine. But NONE OF THAT MATTERS if you haven’t put the time and effort into creating an engaging and meaningful stage program.


If your stage program is a snoozefest, you are losing out on guest engagement and donations.

If you bore them, you lose them!


This unit outlines the ABCs of great stage programs that build guest rapport, create a sense of community, and get the paddles raised during your Fund-a-Need. Here you will find stage sequencing that works, guidelines on inclusion of entertainment, tips on how to prepare emcees and speakers, and a deep dive into the anatomy of an awesome stage appeal.

You only get one chance to do your stage program right, so if you want to maximize your stage programs impact and rev up your Fund-a-Need’s profitability, this new CharityHowTo course is for you!


This unit provides guidelines and strategies for maximum guest engagement

and Appeal profitability at your fundraising events.



Your presenter, A.J. Steinberg, is on a mission to help nonprofits create amazing fundraising events with strategies and resources to build events that are more deeply engaging, far more profitable, and easier to produce than they ever thought possible.

As a nonprofit event producer, A.J. understands the pain organizations go through when trying to create special events. After twenty years of producing successful fundraisers, she teaches simple systems that allow small-shop nonprofits to create professional-quality events that will shoot revenues sky-high and create meaningful guest experiences.

In this on-demand course your lessons will include:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Maximizing Guest Engagement
  • Lesson 3 – Timing is Everything!
  • Lesson 4 – Emcees and Auctioneers
  • Lesson 5 – Speakers, Honorees and Presenters
  • Lesson 6 – Entertainment
  • Lesson 7 – Choosing Monetary Goals that Make Sense
  • Lesson 8 – How to Pick Your Need to be Funded
  • Lesson 9 – Secrets to Genuine and Impactful Stories
  • Lesson 10 – Presenting Your Stage Appeal

Plus you’ll get these valuable bonus materials:

  • Blueprint for Stage Program Success
  • Sample Run of Show
  • Secrets to Successful Appeals

About Your Presenter:

A.J. Steinberg has been creating outstanding special events since 1999 with her Malibu, California-based event production company, Masquerade Events.

In 2015 A.J. created Queen Bee Fundraising, which focuses on the art of nonprofit event management.  Along with producing nonprofit events, A.J. teaches strategies for producing successful fundraising events and effective volunteer committee leadership. She also leads event planning workshops, and is a contributor with the Charity Channel Press.

A.J. works with a broad spectrum of nonprofit clients, including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission. She is a recognized leader in the field of committee-based fundraising.