How to Set Up and Run a Successful Facebook Fundraising Campaign for Your Nonprofit (Recording)

  • Duration
    90 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


How to Set Up and Run a Successful Facebook Fundraising Campaign for Your Nonprofit (Recording)
Top Rated
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A Whopping 94% of the People Who Attended This Nonprofit Webinar Recording Rated It As Great to Excellent!

During this nonprofit webinar recording, we will show you step-by-step proven tactics and strategies to successfully set up and run a great Facebook Fundraising campaign for your nonprofit.

Your presenter, Julia Campbell, has personally assisted many small and medium-size nonprofits with successful Facebook fundraising campaigns. During this nonprofit webinar, she will share her personal real world in the trenches experience of how she has helped other small and large nonprofits be successful with Facebook Fundraising campaigns.

Facebook’s Nonprofit Fundraising tools have topped $1 billion from 20 million people since being introduced on the platform three years ago.

During This Nonprofit Webinar Recording You Will Learn:

Step 1: How to Lay the Foundation for a Successful Fundraising Campaign

  • How to identify and understand what makes some nonprofit Facebook Fundraising campaigns succeed while others flounder.
  • ​How to sign up and get registered with Facebook Fundraising tools for nonprofits.
  • How to build an engaged community on Facebook that will be excited to support you.

Step 2: How to Plan Your Facebook Fundraising Campaign

  • How to find out what makes your Facebook fans tick.
  • How to identify the messages that will resonate with your Facebook community.
  • How to find the best stories to share during the campaign.
  • How to create a nonprofit Facebook Fundraising Toolkit

Step 3: How to Launch Your Facebook Fundraising Campaign

  • How to create a “Launch Team” to help spread the word.
  • Real-world examples of nonprofit websites, email campaigns, and social media campaigns that worked

Step 4: How to Thank and Acknowledge Your Facebook Fundraisers and Donors

  • How to thank and acknowledge your Facebook Fundraisers
  • How to thank and acknowledge your new donors that came from Facebook (even if many of them don’t share their contact information)

Step 5: How to Keep Momentum and Build on Success

How to continue to reach your donors in a crowded digital landscape

Throughout all the steps, we will show you real-world examples from nonprofits who were successful with Facebook Fundraising.

The power and potential of Facebook Fundraising tools cannot be ignored - but finding success raising money on the world’s largest social network requires more than just setting up an account.

After you register your nonprofit and get started using Facebook Fundraising tools, what next? How do you really get your supporters engaged, creating birthday fundraisers, using the donate button, and promoting your fundraising campaigns?  

The good news is that it IS possible to build an online community of donors on Facebook - even if you don’t have a traditionally “sexy” cause, a ton of staff, and a huge budget! We will show you the proven strategies and battle-tested tools that you need to succeed!

You’ll Get These BONUS Materials:

  1. Samples of all-star nonprofit Facebook Fundraising campaigns
  2. Samples of nonprofit thank you emails and social media posts
  3. Assessment Worksheet - Are You Ready for Facebook Fundraising?
  4. Checklist: Best Practices for Small Nonprofits on Social Media
  5. E-book: Storytelling in the Digital Age Workbook
  6. E-book: The Ultimate Guide to Creating Nonprofit Social Media Graphics
  7. Facebook Fundraisers Activation Guide
  8. Facebook Fundraising Calendar
  9. Facebook Giving Season Guide ​
  10. The Slides

Frequently Asked Questions

Q. Does Facebook fundraising really work for small nonprofits?

A.  Yes! According to Facebook, over 750,000 nonprofits have used  Facebook’s fundraising tools  since the platform rolled out the feature in 2015. Nonprofits of “moderate size” (meaning they have between 1K-10K Page Likes) have raised the most! It’s not just the charity: water and Humane Society’s of the world that can succeed with these tools – your organization can too!

Q. Do I have to have a “sexy” cause or puppies and children to raise money on Facebook?

A.  No! In the years since Facebook has released its suite of Fundraising tools, I have worked with research organizations and legal service organizations to raise money on Facebook. You DO have to have a strategy and a compelling reason to ask for money - setting up the donate button by itself won’t work.  

Q. Do I have to spend a lot of money on Facebook Ads for this to work?

A.  I’ll discuss this in more detail in the webinar, but you do not have to run any Facebook Ads to have a successful Facebook Fundraiser. It may be a part of your strategy, but that depends on your budget and your overall fundraising goal. It’s not a requirement for success.

Q. Do we have to have a full-time staff person to manage this?

A.  No! It does take time, effort, and a bit of creativity, but it does not have to be a full-time job.

What Attendees Said about This Nonprofit Webinar Recording:

“Julia is very knowledgeable and engaging. She includes lots of extras in her webinar that will be helpful as you put into practice her very practical tips.”

Rochelle Cassella,  Sisters of St. Francis of the Neumann Communities

“As a small, all-volunteer organization with the cancellation of our major fundraiser that generates most of our income, we know we have to do something different to maintain the programs we support.   We know we need to go on-line somehow but this webinar has convinced me that FaceBook is the way to go and now feel educated about how to proceed.”

Fran Wong

"Julia gave me the info to go from zero to 60 in my FaceBook campaign. Didn't understand before how it worked. Now I do. I am the executive director of a micro non-profit museum and I left with my head exploding with ideas. Thanks Julia, you showed me how."

Emil Guillermo

“This webinar is value to EVERYONE working in fundraising!”

Mercerdes Brown, The Dallas Theater Center

“This webinar was packed with good information. Many webinars have fluff and filler, but this one had meaty content and was engagingly presented, (i.e. not boring!)”

Stacey Mohr, Big Brothers Big Sisters of Bay Area

“This webinar made it so easy to start your Facebook fundraising journey for any small non-profit. I am so excited to get started!”

Alyse Plattos, Fox Valley United Way

“Webinar was very helpful as I now have some idea as to where to start and what to do.”

David Doolittle, North Central New Mexico Veterans Transportation Network

“The information that Julia provided in this webinar will definitely help our non-profit utilize Facebook better to engage & build our community, & ultimately raise more money! This was an excellent webinar & I'm excited to take more!”

Melvin Miller

“Julia Campbell knows what she's talking about. Her webinars are among the best I've ever watched and I highly recommend attending one of hers!”

Elizabeth Hansen, Teen Lifeline

"There was a lot of valuable information that I wasn't aware of in this nonprofit webinar. Thank you!"

Dawn Bousamra, Benzie Senior Resources

“Julia's presentation was filled with valuable information, tools, resources and bonuses. I took a ton of notes and even have several ideas for new things we can do right away to encourage donors to support our non-profit. Thank you Julia.”

Heather Kato, Lutheran Social Ministries of New Jersey

“This was the most helpful nonprofit webinar I've seen in a long time! I loved seeing behind the scenes of the donation platform so I know what I'm getting my organization into instead of going in blindly.”

Amber Freeland,  The Cooper Institute

“Julia's webinars are some of my favorites. She is always engaging and her presentations help me do better for my organization.”

Laci Comer, The Healing Place

“Julia's tips on creating Facebook fundraisers were spot-on for our small nonprofit.”

Dore DuHaime

About Your Topic Expert

Your presenter and social media marketing expert Julia Campbell is on a mission to make the digital world a better place. Through speaking and consulting, she guides nonprofits on the best uses of social media and storytelling to build communities, showcase impact, and advance their causes.

As a former development and marketing director at small nonprofits, Julia understands the frustration and overwhelm that nonprofit digital managers go through. After 15 years of working in the nonprofit trenches and training organizations on the best uses of digital tools, she has created a simple system and framework for nonprofits to follow when designing and launching successful Facebook Fundraising campaigns.  

For more on nonprofit fundraising, check out these webinars.

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