WRITING FOR THE WEB: A Step-by-Step Guide to Writing Great Email Appeals (Recording)

Are your email fundraising appeals falling flat? Having trouble going from direct-mail to email?

Writing for email can be tough for traditional writers. Forget stretching out your story with lots of details and writing dozens of paragraphs! Your e-appeal is heading to an email inbox that’s flooded with messages, on a device rife with distractions. You’ve got to stand out, get to the point and reel ‘em in fast; and during this nonprofit webinar recording we'll show you how!

Nonprofit copywriting and fundraising expert Kerri Karvetski will take you through the steps to writing awesome email appeals. She’s crafted email campaigns that have raised millions of dollars for some of the nation’s top nonprofits, including Amnesty International USA, Heifer International, International Rescue Committee and American Diabetes Association.

Here’s what you’ll learn during this webinar recording:

• Real appeals - 3 winners and 3 losers -- find out what went right and what went wrong
• 3 key messages you want in every email
• What to research before you write
• Top tips for writing catchy subject lines
• Tricks for writing snappy leads
• How to create compelling calls-to-action
• How to structure your body copy so it’s easy to scan
• Mind your microcontent - all the little bits including captions, landing pages and thank you emails
• Eliminate the escape hatches in your email that divert attention from donating
• Beg, borrow and steal -- How to begin building your e-appeal swipe file

BONUS MATERIALS This webinar recording includes 4 of Kerri’s magic copywriting lists:

1. Go For It - 101 Ways to Ask for a Donation
2. Make Me a Match - 50 Ways to Ask for Matching Funds
3. You Had Me At Hello - 50 Ideas for Strong Leads and Smooth Transitions
4. End - 50 Phrases for the P.S. Section of Your Appeal

Presented by Kerri Karvetski, owner of Company K Media. Kerri helps nonprofits and social benefit companies communicate online. Strategist, campaigner, copy writer, and trainer, Kerri helps clients such as Amnesty International USA reach out to supporters in ways that deeply resonate. Nonprofit marketing agencies such as Beaconfire and Common Knowledge turn to her for online copy that is crisp, clear, and compelling. Groups such as Mid-Hudson Library System call on her for practical, useful training in online communications and social media. Kerri is a contributor to the Nonprofit Marketing Guide, Philanthropy.com, and the Getting Attention blog. An aspiring baker and vegetable gardener, she lives in the beautiful Hudson River Valley with her husband and two young children.