Live Webinar

Instagram for Nonprofits: A Step-by-Step Guide to Using Instagram for Raising Awareness and Money for Your Cause

Price: 89.00
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points
Available To Members: Yes

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Live Webinar Description

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 94% of the People Who Attended This Webinar Rated It As Great to Excellent!

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to use Instagram to connect with donors, tell powerful stories, and raise awareness about your cause.  

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts and learn how to effectively use Instagram to accomplish your goals.  

Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few nonprofits include Instagram in their social media strategy…and even fewer use it properly.   

In this webinar, we will walk you step-by-step through the steps required to create a dynamic presence on Instagram, actionable ways to use it to promote your online fundraising campaigns, and the best types of content to post to increase awareness, raise money, and build an engaged following on Instagram.

You will leave with lots of ideas and tactical action steps for using Instagram in your next online fundraising campaign.   

During This Live Interactive Nonprofit Webinar You Will Learn:

  • How to get started using Instagram Business Tools (it’s free and gives you some different, useful tools than you get with the personal, individual Instagram profile)

  • How to set up a dynamic nonprofit Instagram profile that will make it easier for your supporters to find and follow you

  • How to write an Instagram post that drives people to take an action

  • How to promote your nonprofit’s fundraising message using quality posts, including photos, captions, and videos

  • How to use video on Instagram

  • How to increase your exposure and your followers with a targeted hashtag strategy

  • How to use Instagram’s new Stories feature to showcase your mission and impact

  • How your nonprofit Executive Director can use Instagram to connect with supporters

  • How to use Instagram contests to build your following and increase engagement

  • How to drive donations using Instagram’s new ad platform

  • 5 actionable ways to use Instagram to raise money that you can implement today - using examples from small and mid-size nonprofits!

  • A review of some free and low-cost tools that nonprofits can use to create great visuals and graphics to post on Instagram

  • A review of some free and low-cost scheduling and measurement tools to build your following and easily measure your nonprofit’s results on Instagram

Bonus Materials
  1. Instagram for Nonprofits Profile Checklist

  2. 10 Examples of Great Nonprofit Instagram Accounts e-book

  3. Free & Low-Cost Instagram for Nonprofits Tools Checklist

  4. 6 Types of Stories You Should Be Telling on Social Media e-book

  5. The Ultimate Guide to Nonprofit Social Media Graphics e-book

  6. The Slides and Webinar Recording*

**NOTE: This session is for nonprofit staff who already have created an Instagram account. To sign up for a free account, download the Instagram mobile app from iTunes or Google Play on a mobile device. AND, be sure to have your mobile device handy during class!  **

What Attendees Said about This Webinar:

“This webinar brought attention to new ideas and tricks that I can incorporate into my organization's Instagram.  It also fueled my excitement in using Instagram to create more awareness around our mission and integrate more specific call to actions to better engage our audience.  I recommend this webinar to any organization looking to tap into the Instagram world or even for those searching for more effective ways to use the platform.”

Melissa Kinney, Utah Film Center

“It provided excellent information that I was already starting to utilize during the webinar and it was helping my colleague and I come up with ideas on how to make our Instagram active and relevant to youth.”

Katarina Pulver, Safe Nest

“Great Webinar on how a non-profit can effectively use Instagram to improve their outreach!”

Linda Hooper, The Samburu Project

“Julia explained several key tactics for getting the most out of Instagram in a way the was simple to understand. I will definitely be implementing ALL of her suggestions! The best social media webinar I have ever attended.”
Jenny Whedbee, The Monroe Institute

“If you're whipsawed by every bright and shiny social media toy, this webinar was a great place to integrate technique with strategy so you can recommend how to spend your precious time to best benefit your cause.”

Lauren Cnare, St. Vincent de Paul Madison

“My organization uses Instagram regularly, but we didn't necessarily have the skills to create a call to action for our multiple campaigns. It was helpful to learn the different ways one can make information available to potential donors & customers with word content, imagery, and links to our website.”

Whitney Gill, Maine Crafts Association

“Our organization plans to use Instagram in the near future but haven't quite worked out how we will use it. This was a great introduction into just that, and we'll be sure to follow the tips provided.”
Sharon Tracy, The Sisters of St. Francis of Philadelphia

About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
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