How To Sell Event Sponsorships - A Step By Step Guide

  • Duration
    90 Minutes
  • Author
    Joe Waters
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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How to get sponsors for an event
Top Rated

 If You Register and Cannot Attend,  You Will Get the Webinar Recording, Slides and Bonus Materials.

A Whopping 95% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent! 

Have your previous efforts to find sponsors for your events fallen flat? Are you hoping to start the year with a big event sponsorship win? CharityHowTo can help!

Knowing how to get sponsors for an event can be hard for many nonprofits because they haven’t learned to find them the right way. Event sponsorship is sales, not philanthropy. You have to know how and what to sell - and it’s not a mention in your gala program book.

Join Joe Waters, a nationally recognized expert on event sponsorship and building win-win partnerships with businesses, as he shares tips and tactics for how to get sponsors for an event for your nonprofit. Joe will solve your toughest corporate sponsorship challenges!

During This Nonprofit Webinar You Will Learn:

  • How to find your first or next event sponsor
  • What event sponsors want and look for
  • How to organize your event sponsorship materials
  • How to structure event sponsorship levels and pricing
  • How to deliver an event sponsorship pitch that seals the deal

You’ll Get These BONUS Materials:

  1. A sample email that will land you a meeting
  2. An event sponsorship viability worksheet
  3. 6 examples of event sponsorship packages
  4. An overview of the sponsorship process from beginning to end
  5. The webinar recording & slides

What Attendees Said about This Nonprofit Webinar:

“I have decades of experience in the nonprofit arena. However, I'm new to the development world. Joe's webinar was perfect. It built on the knowledge I already have about nonprofits and provided a great foundation on mission and marketing sponsorships. I would highly recommend this nonprofit webinar.”

Kym King, American Leadership Forum - Houston/Gulf Coast Chapter

“Joe Waters is very knowledgeable about the world of sponsorships and how it can translate into marketing possibilities.  He shared valuable information throughout an engaging presentation! Thanks, Joe!”

Sharon Satterwhite, Patriot Paws

“Joe gave a wonderful seminar that explained the basics of event fundraising that could be applied to all size nonprofit organizations looking to broaden and deepen their sponsor base for events. I loved the interactive aspects of the webinar, like the polls. Joe was a great moderator...personable, informative, professional and entertaining. Thank you.”

Craig Smith, St. Paul’s Senior Service

“Joe Waters is clearly knowledgeable in the area of sponsorships. My organization is new to this idea and we have a lot to learn. This webinar was an excellent start to learning various aspects of engaging potential sponsors. Loved the "uncover" vs. "discover" method. Thanks!” 

Michelle Barrentine

“I have attended a lot of webinars, but this one was the best ever!”  

Shirley West, Asante Africa Foundation

"Joe is awesome, insightful, and helpful for nonprofits to create a successful event and marketing sponsorship benefits package and strategy!"

Andrea Croak, MAB Community Services

"Joe has a proven track record of success in this area and I enjoyed hearing tips of ways to increase our sponsorships."

Christine Stoltzfus, Good Samaritan Services

"Not sure if it is the Boston accent or his quick rate of speech, but Joe is very engaging. The 90-mins fly-by as all of the material is extremely applicable and informative. Am hoping to encourage my other team members to also take this nonprofit webinar in the future. Now to just try and get our Executives to take time to discuss forming our Foundation's Board!"

Taylor Stevens, CMG Financial

"Joe was outstanding. I am ready to immediately apply his practical knowledge and insight to my next event."

Shavonn Richardson, Think and Ink Grant Consulting™

"Joe is such a knowledgeable and engaging presenter! This information and all the downloadable materials were incredibly useful! This nonprofit webinar will definitely help me push to the next level as a fundraiser."

Taryne Moore, Urban Initiatives

"The Event Sponsorships nonprofit webinar hosted by Joe Waters was extremely informative with lots of great tips, resources and mapping. I look forward to putting this into motion!"

Kim Killoy, Human Services Council

“This was a very lively presentation that kept me engaged and although I have been an event organizer for non-profits for over 15 years, I found myself taking notes on some excellent suggestions!”

Elisabeth Schuh, MCH, Inc.

“This webinar had lots of practical "how to" tips for being more successful in the sponsorship world.  As a small nonprofit staff member, I wear a lot of hats and need to seek out info to do jobs I don't yet have much experience doing. This webinar was a great shot in the arm to upping my comfort level and tool box for trying something we've never done before at our organization.”

Rachel Budelsky

"This webinar was very helpful to start the creative thinking process on how to better approach finding and securing sponsors for our big event coming up. I would recommend for anyone who works for a non-profit in need of some advice/tips!"

Maxann Keller, Registry of Interpreters for the Deaf, Inc.

“CharityHowTo website and webinars were new to me. I really appreciate the library and use of technology to schedule, participate and archive materials to review in the future.”

Ellen Stein, Community Connections, Inc.

“This has been the BEST webinar that I have taken! It really feel this will take me out of the kiddie pool that we have been swimming in to the Big Pool Deep End. So ready to jump in and swim. Thank you so much JOE!! I really got so many tips. I will be emailing you. THANK YOU!”

Chanda Stone

“The speaker had tremendous experience and offered a compelling presentation. This was time well spent.”

Mike Pope, One Hundred Miles

“Joe Waters is a true expert in this arena and he presents the information in a clear and approachable manner.  Beginners and experienced event fundraisers can benefit from this webinar."

Ivy Gard, American Medical Association

“This webinar was packed with powerful information that will make a huge difference in soliciting sponsorships for our events.”

James Nickols

“Joe Waters is a font of practical information and real-life success stories.  I've been a fundraiser and event planner for nearly 20 years and although I was aware of a few of Joe's tips, he gave me many more useful and applicable ideas that I can immediately put into action. A very engaging and interactive presenter. Thank you, Joe!”

Carrie Drake

“Concise, informative and targeted information. Great content for a novice fundraiser and a terrific refresher for a seasoned professional.”

Pamela Holmes, Global Cleveland

“I appreciated the ideas presented and the commentary on what procedures are no longer effective”

Mary Theresa Cipolla, C.E.R.T.S. Inc.

“Speaker reiterated key points that will make you feel more organized and ready to go after sponsors. No more nervous phone calls. After the webinar, I feel prepared to pitch.”

Kati Sigel, Three Squares New England

“Joe Waters presented the material in a concise and engaging way, and offered a lot of insight into event sponsorships. Joe gave me a lot to think about in terms of how to secure sponsorships, and his expertise really shows!”

Amanda Macintosh, Habitat for Humanity West Hawaii

“I am a longtime Development professional and have participated in numerous workshops about Events and sponsorship, but Joe Water's CharityHowTo presentation was engaging, informative, and concise. I am walking away with real tools I can use to help my organization.”

Kathleen Cordova, Sacred Heart Nativity Schools

“This webinar was a useful course in how to refresh our sponsorship programs.  Facing stale partnerships and lacking ideas on how to reel in more prospects, I'm coming away from this webinar with creative ideas (with proven results) that I hope will help us reinvigorate our partnerships and inspire new collaborations.”

Clarissa Hampton, P.S. ARTS

“Thanks for the great webinar! I've been selling sponsorships for many years and found very useful tips to hone my skills and move my success rate to the next level for my organization.”

Chris Wilcox, Montalvo Arts Center

About Your Topic Expert:

Joe Waters is a nationally recognized writer, speaker, and consultant on sponsorship and win-win partnerships with businesses. His popular blog, Selfish Giving, has been showing businesses and nonprofits how to raise money and change the world since 2004. Joe spent 20 years in the nonprofit sector fundraising with local, regional and national businesses and has raised millions of dollars through sponsorship and cause marketing. Whether you’re seeking sponsors for a gala, walk, golf tournament or any other kind of event, Joe has your covered! He’s an energetic and entertaining speaker and you’re sure to love his charming Boston accent!

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials. 

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