NEW! How to Run an Auction on a Shoestring Budget with Minimal Help

  • Duration
    90 Minutes
  • Author
    Sherry Truhlar
  • Course Level
  • Year Created



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Small-shop nonprofits find fundraising auctions to be taxing. One or two people must do everything, and their effort leads to burnout and mediocre results. During this webinar you’ll learn auction best practices with a focus on small shop nonprofits.

Auctions become easier when organizers learn how to make changes that matter most to the bottom line.

In this 90-minute webinar, you’ll learn auction best practices with a focus on small shop nonprofits.

We’ll work through several nonprofit case studies, showing you how each structured their event and teams for the biggest payoffs.  Each featured organization has successfully and methodically developed their auction over the last few years while maintaining enthusiastic volunteer support.

During this nonprofit webinar you will learn:

  • How to plan for bottom line growth; it’s Auction Economics 101. Learn where it’s easiest and hardest to grow an event, and why a silent auction isn’t your best friend.

  • How to organize auction staff.  You don’t need dozens of volunteers, but you do need help.  Learn the minimum number of people you need to pull off a profitable auction and what tasks must be covered.

  • Via case studies, see bottom-line results.  Learn how to avoid your peers’ growing pains. We’ll study results from a homeless shelter, church, social services agency, and disease-based nonprofit. You’ll get event timelines, see photos, and learn what they procured for their first auctions.  (Those initial auctions raised anywhere from $6,000 to $53,000.)

  • Put it together. Study two approaches to easy item procurement, a simple auction “formula” to raise a quick $10k, and how to keep your auction manageable for a small committee.  (Or grow it, if help comes knocking!)

  • How to budget:  Where nonprofits get the biggest impact for every dollar spent on their event.

  • How to negotiate with an auctioneer.  The highest producing events included live auctions, but if you’ve got a shoestring budget, how can you afford the talent? You’ll hear the magic words to snag a top-rated auctioneer.

  • Fourteen insights for auctions on a shoestring budget.

Enjoy these BONUS materials with your webinar:

  • A recorded version of the webinar will be available in your CharityHowTo account to view again and again.

  • A Guide to Committee Structure & Volunteer Roles for Small Auction Teams

  • Sample timelines from four different auction fundraisers

  • Procurement generation tool This gem will make procurement fun!

Presented by Sherry Truhlar, CMP, BAS, CAI:  Sherry Truhlar is the voice for nonprofit auction success.  As founder of Red Apple Auctions, her dynamic company is devoted to empowering auction planners and over 9500 of them now participate in her online and offline programs. Her advice has been covered by Florida’s Sun Sentinel, The Washington Post Magazine, Town & Country Magazine, and Northern Virginia Magazine. As an award-winning charity auctioneer and mentor to thousands, she guides professionally-staffed and volunteer committees in how to properly stage auctions to achieve higher returns. How did she find herself in such an entrepreneurial career?  When her exploratory work in the field landed her on television programs with the likes of fashion designer Isaac Mizrahi and home carpenter Andrew Dan-Jumbo, she packed up her cubicle at GE and launched Red Apple Auctions.



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