New! How to Launch and Implement Your Online Fundraising Campaign - A Step-By-Step Guide

  • Duration
    90 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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Top Rated

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

During this webinar, we will show you, step-by-step, how to launch and implement your online fundraising campaign, including how to use a variety of online channels at your disposal to promote it (website, blog, email, social media), how to use offline methods to augment your online fundraising, and how to evaluate your success and measure results.

Join Julia Campbell, digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn exactly what it takes for small nonprofits to raise money online.

*it is important to note that executing a successful online fundraising campaign takes time, commitment, and motivation. There are no silver bullets in this webinar. Examples of small nonprofit online fundraising campaigns  that worked will be incorporated throughout.

During This Nonprofit Webinar You Will Learn:

How to Set Your Campaign Up For Success

  • How to set a SMART (Specific, Measurable, Actionable, Relevant, Time-bound) goal for your online fundraising campaign
  • Review: A quick overview of available online donation tools for small nonprofits
  • How to set up your website for maximum online fundraising success
  • How to create a Campaign Calendar to keep on track

How to launch your online fundraising campaign with a bang, using your website, blog, email, and social media channels

  • How to strategically use social media advertising to further amplify your message
  • How to work with influencers and bloggers to spread the word

How to Use Different Online Channels for Fundraising

  • A brief review of popular peer-to-peer fundraising tools
  • How to use free and low-cost graphic design tools to create great visuals for your campaign
  • How to write an email solicitation

How to Evaluate Your Online Fundraising Success

  • How to prioritize which metrics you need to measure to determine success
  • How to use online tools such as Google Analytics, email software analytics, social media analytics to measure results

How to Keep Momentum After the Campaign

  • How to communicate the results of your campaign
  • How to cultivate your new online donors so that they become lifetime donors
  • How to keep your new online donors motivated and engaged after the campaign

You’ll Get These BONUS Materials:

  1. Ebook: The Ultimate Guide to Creating Nonprofit Social Media Graphics
  2. Online Fundraising Success Checklist
  3. Ongoing Measurement and Benchmark Plan worksheet
  4. Mobile Giving 101 worksheet
  5. 5 Ways to Use Google Analytics for Your Nonprofit

What Attendees Said about This Nonprofit Webinar:

“Julia was a great presenter. She was engaging and knowledgeable about the topic! I feel more confident about how to fundraise via social media. This webinar was extremely helpful!”

Elisabeth Iwata, Historic Hawaii Foundation

“I feel that time invested in webinars is worthwhile if I get at least one new idea. I got far more from Julia's webinar and we are very thankful!”

Renee Seigley, The Arc Southern MD

“This is the third webinar I have done through Charity HowTo and so far, this was the most relevant and kept me engaged the whole time. The presenter had so many resources for organizations to use with examples it was GREAT!”

Shaina Harlos, The Children’s Home

“Yes, I did learn so many very helpful tips, resources and paths to travel… but, it was the confirmation of things we are doing the right way that was so encouraging. Even the best of us can feel lost at times. We may even begin to doubt the things we do know. So, great new stuff learned and hitting the mark in more areas than expected. Our work is never done :)”

Chad Oliverson, Arts Alliance Tulsa

“This webinar gave me many, many ideas on how to improve my online fundraising campaign and also provided many resources on how to improve my campaign's graphics and stories.”

Emily Hoel, RISE Colorado

“Very helpful and practical.”

Stephanie May, Racine St. Catherine´s

“It was like drinking from a funnel. Very good info presented in a way I could understand.”

Emily Whalin, Kentucky Medical Association

“Julia was very interactive with us! I left the webinar with some new ideas and the courage to try a couple other ideas that I was previously unsure about.”

Kristen Lewis, Charleston Animal Society

“Great info on planning, implementation, & follow-up steps for organizations about to venture into social media campaigns.”

Debra Redden

About Your Topic Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and consulting services to nonprofit professionals in organizations of all sizes. She is the author of Storytelling in the Digital Age: A Guide for Nonprofits, published by CharityChannel Press.

Using social media, email, blogging, and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

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