On Demand Tutorial

New! Exceptionally Successful Events: A Master Course in Nonprofit Event Planning

Price: 699.00
Author: A.J. Steinberg
Duration: 960 Minutes
Course Level: Beginner
Year Created: 2018

Instant Access! On Demand Tutorial Description

Special Offer! 
Save $200 for Limited Time

Use Coupon Code "bigevent1"

A fully-comprehensive 12-Unit course

This Is an On-Demand Instant Access to 12 Unit Course That Includes the Course Recordings Slides and Handouts

  • Over 100 On-Demand Video Lessons

  • Over 16 Hours of On-Demand Video Content

  • Over 5O Bonus Materials Included

Fundraising events and galas are a permanent part of the nonprofit scene, yet most organizations struggle with their planning and implementation. So many details, so much extra work for the staff – and there’s no guarantee your event will even be successful!

Put those event planning worries behind you. The help your organization needs, and has hoped for, is here!

This new 12-Unit course takes you step-by-step through the process of putting together a successful gala or fundraising event. This course gives strategies, resources, tools and templates compiled by a nonprofit event planning veteran with 20 years of experience..


This is by far the most comprehensive resource available to nonprofit organizations

struggling with creating events that satisfy their boards, supporters and financial goals.


If your organization could use the help of an event professional but it just won’t fit in your budget, this new CharityHowTo course is for you!

Imagine…

  • ...having the tools to confidently navigate the tricky job of event planning.

  • ...getting access to all the timelines, templates and resources your event needs.

  • ...learning tricks of the trade from a 20-year event planning professional.

Even better, what if….        

  • ...you had an amazing event committee who is happy to solicit auction items & sell tickets.

  • ...your board was enthused about recruiting sponsors and attending the event.

  • ...your sold-out event made sponsors and guests eager to participate next year.


This Master Course will set you up for years of successful events,

where you’ll learn skills that can be used on every future event you and your organization produces.


Your presenter, A.J. Steinberg, is on a mission to teach nonprofits how to create amazing fundraising events with strategies and resources that help organizations build events that are more deeply engaging, far more profitable, and easier to produce than they ever thought possible.

As a nonprofit event producer, A.J. understands the pain organizations go through when trying to create special events. After twenty years of producing successful fundraisers, she teaches simple systems that allow small-shop nonprofits to create professional-quality events that will shoot revenues sky-high and create meaningful guest experiences.

In this comprehensive 12-Unit course you’ll get…

Unit 1 - Getting Started Video Lessons:

  • Lesson 1 – Unit Overview             
  • Lesson 2 – Getting Started: Building Better Events

Unit 1 Handouts

  1. Budget Sample
  2. Budget Worksheet
  3. Event Goals Worksheet
  4. Glossary of Event Planning Terms
  5. Guest Demographic Worksheet
  6. Sample Event Planning Timeline

Unit 2 - Event Committees Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Event Committee Basics
  • Lesson 3 – Finding Hidden Assets within Your Committee
  • Lesson 4 – Effective Committee Leadership

Unit 2 Handouts

  1. Committee Task Outline
  2. Sample Meeting Agenda

Unit 3 - Venues, Catering and Rentals Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – The Right Venue for the Right Event
  • Lesson 3 – Figuring Out the Cost
  • Lesson 4 – What the Heck is a BEO?
  • Lesson 5 – Choosing the Menu
  • Lesson 6 – Catering
  • Lesson 7 – Schematics
  • Lesson 8 – Tech Talk
  • Lesson 9 – Details, Details, Details!
  • Lesson 10 – Dealing with the Weather
  • Lesson 11 – Effective Communication with Venue and Committees
  • Lesson 12 – Rentals
  • Lesson 13 – Post-event Responsibilities

Unit 3 Handouts

  1. Dance Floor Size Chart
  2. Sample Banquet Event Order (BEO)
  3. Sample Loading Dock Rules
  4. Sample Schematic – Auction Area
  5. Sample Schematic – Ballroom
  6. Table Capacity Chart    

Unit 4 - Invitations and Guest Management Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Where to Start
  • Lesson 3 – Mailing Lists
  • Lesson 4 – Save the Dates
  • Lesson 5 – Invitation Suites
  • Lesson 6 – Printing the Invitations
  • Lesson 7 – Mailing the Invitations
  • Lesson 8 – Ticket Purchases
  • Lesson 9 – Guest Tracking Spreadsheets, Schematics & Seating Charts
  • Lesson 10 – Seating Assignments and Meal Choices
  • Lesson 11 – Troubleshooting Seating Issues

Unit 4 Handouts

  1. Invitation Suite Basics
  2. Printing Terminology
  3. Sample Invitation 1
  4. Sample Invitation 2

Unit 5 - Auctions and Raffles Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Getting Started
  • Lesson 3 – Who to Ask, How to Ask
  • Lesson 4 – Pick Up and Storage of Auction Items
  • Lesson 5 – Organizing Your Silent Auction in Advance
  • Lesson 6 – Effective Silent Auction Displays and Bid Sheets
  • Lesson 7 – Live Auctions
  • Lesson 8 – Professional Auction Services
  • Lesson 9 – Auction Set Up
  • Lesson 10 – Managing the Silent Auction During the Event
  • Lesson 11 – Close Out and Cashiering
  • Lesson 12 – Raffles and Games
  • Lesson 13 – Unsold and Unclaimed Items

Unit 5 Handouts

  1. Donation Form Template
  2. Donation Solicitation Letter Template
  3. Sample Bid Sheet 1
  4. Sample Bid Sheet 2
  5. Sample Display Sheet 1
  6. Sample Display Sheet 2
  7. Sample Thank You Letter
  8. Silent Auction Spreadsheet Template
  9. Wish List Template

Unit 6 - Sponsorship and Monetization Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 - Sponsorship, In Kind Sponsorship and Other Monetization
  • Lesson 3 – Sponsorships
  • Lesson 4 – Appeals from the Stage
  • Lesson 5 – Patron Drives
  • Lesson 6 – Acknowledging & Thanking Sponsors and Donors

Unit 6 Handouts

  1. Sample Patron Mailer
  2. Sponsorship Package Sample

Unit 7 - Tribute Books Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Tribute Book Basics
  • Lesson 3 – Tribute Book Formats
  • Lesson 4 – What to Include in Tribute Books
  • Lesson 5 – Preparing Your Tribute Book
  • Lesson 6 – Graphic Designers and Printers
  • Lesson 7 – Distributing Your Tribute Books

Unit 7 Handouts

  1. Printing Terminology
  2. Tribute Book Basics
  3. Tribute Book Cover Sample 1
  4. Tribute Book Cover Sample 2

Unit 8 - Marketing, Social Media & Ticket Sales Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Creating an Event That Sells Tickets
  • Lesson 3 – Making Your Event Irresistible
  • Lesson 4 – Making Tickets Easy for Guests to Purchase
  • Lesson 5 – Marketing Plans That Get Your Event Noticed
  • Lesson 6 – Getting Social Media Influencers to Your Event
  • Lesson 7 – How to Boost Last Minute Ticket Sales
  • Lesson 8 – Setting the Stage for Next Year’s Success

Unit 8 Handouts

  1. Sample Media Release 1
  2. Sample Media Release 2
  3. Event Marketing Plan Guideline

Unit 9 - Décor, Signage and Gift Bags Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Defining Your Event’s Style and Motif
  • Lesson 3 – Theme Events
  • Lesson 4 – Room Ambience
  • Lesson 5 – Centerpiece
  • Lesson 6 – Selling Your Centerpieces
  • Lesson 7 – Table Numbers
  • Lesson 8 – Collateral Material Placement
  • Lesson 9 – Resources for Printing
  • Lesson 10 – Gift Bags
  • Lesson 11 – The Step-and-Repeat
  • Lesson 12 – Directional Signage

Unit 9 Handouts

  1. A.J.’s Secrets to Budget Décor
  2. Decor Style Chart
  3. Flower Availability by Season
  4. Step and Repeat Basics

Unit 10 - Stage Programs and Appeals Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Maximizing Guest Engagement
  • Lesson 3 – Timing is Everything!
  • Lesson 4 – Emcees and Auctioneers
  • Lesson 5 – Speakers, Honorees and Presenters
  • Lesson 6 – Entertainment
  • Lesson 7 – Choosing Monetary Goals that Make Sense
  • Lesson 8 – How to Pick Your Need to be Funded
  • Lesson 9 – Secrets to Genuine and Impactful Stories
  • Lesson 10 – Presenting Your Stage Appeal

Unit 10 Handouts

  1. Blueprint for Stage Program Success
  2. Sample Run of Show
  3. Secrets to Successful Appeals

Unit 11 Volunteer Management Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Your Volunteers
  • Lesson 3 – Volunteers are Assets
  • Lesson 4 – Your Volunteer Matrix
  • Lesson 5 – Event Committee Volunteers
  • Lesson 6 – Recruiting Volunteers
  • Lesson 7 – Communicating with Event Volunteers    
  • Lesson 8 – Efficient Volunteer Management on Event Day
  • Lesson 9 – Creating Happy Volunteers

Unit 11 Handouts

  1. Sample Volunteer Information Letter
  2. Volunteer Matrix Sample
  3. Volunteer Matrix Template
  4. Volunteer Task Matrix Worksheet

Unit 12 - Onsite Coordination Video Lessons:

  • Lesson 1 – Unit Overview
  • Lesson 2 – Overview of Your Responsibilities
  • Lesson 3 – Day-of Timelines and Run of Shows
  • Lesson 4 – Working with the Venue
  • Lesson 5 – Working with event vendors
  • Lesson 6 – Working with Volunteers
  • Lesson 7 – Event Set Up
  • Lesson 8 – Technical Run Throughs
  • Lesson 9 – Venue Schematics and Tables
  • Lesson 10 – Stage and Backstage Set Up
  • Lesson 11 – Green Rooms, Comfort Rooms and Storage
  • Lesson 12 – Troubleshooting Setup Issues
  • Lesson 13 – It’s Show Time!
  • Lesson 14 – Overseeing the Stage Program
  • Lesson 15 – Post-event Coordination

Unit 12 Handouts

  1. Command Center Basics
  2. Sample Banquet Event Order (BEO)
  3. Sample Day Of Timeline
  4. Sample Loading Dock Rules
  5. Sample Schematic – Auction
  6. Sample Schematic – Ballroom

This Master Course will set you up for years of successful events,

where you’ll learn skills that can be used on every future event you and your organization produces.



About Your Presenter:

A.J. Steinberg has been creating outstanding special events since 1999 with her Malibu, California-based event production company, Masquerade Events.

In 2015 A.J. created Queen Bee Fundraising, which focuses on the art of nonprofit event management.  Along with producing nonprofit events, A.J. teaches strategies for producing successful fundraising events and effective volunteer committee leadership. She also leads event planning workshops, and is an author with the Charity Channel Press.

A.J. works with a broad spectrum of nonprofit clients, including The Jane Goodall Institute, Cystic Fibrosis, BreatheLA and Union Rescue Mission. She is a recognized leader in the field of committee-based fundraising.

 

Your Expert Is a CharityHowTo Approved Trainer