Don’t let the phrase “major gifts” scare you off. Major gifts are the gifts we cultivate and solicit one on one. Where we think about our donors individually and come up with strategies, communicate one-one, and solicit specific amounts either in person or through phone, video chat, etc.
Next to planned gifts they’re the least costly and most reliable gifts to solicit, so every organization should develop a program of whatever size fits their capacity. To the extent you wean yourself off events and direct mail and put that energy into major gifts, your organization will be stronger and able to function more strategically.
Join Brian Saber, president of Asking Matters and master individual gift fundraiser, to learn how to start a major gift program no matter what your budget size and how little staff you have.
During This Nonprofit Webinar You Will Learn:
- How to carve out the time so you’re not doing more work but more impactful work
- How to set goals that are realistic and clearly defined
- How to figure out the tools you need…and the ones you don’t (like a super-deluxe data base!)
- How to develop a major gift plan based on your organization’s overall strategies, with the right role for everyone
- How to identify who to cultivate and solicit
- How to develop a program of cultivation opportunities to keep donors engaged throughout the year
- How to engage the board in major gift work
- How to start today!
You’ll Get These BONUS Materials:
- Sample resource development plan
- Sample detailed and simple contact reports
- How to Support Each Asking Style Chart
- Major Gift Prospect Load Calculator
- Sample Prospect Tracker
- Prospect Selection Chart
- Top 10 Ways to Make Your Donors Feel Special
*PLUS: Each participant will receive Asking Matters’ eBook – “Top Ten Tips on How to Ask for Donations” - as a bonus.
What Attendees Said about This Nonprofit Webinar:
“I liked the interaction with allowing us to ask questions. It was very personable. His openness about how he prefers to interact one on one helped me understand his feelings about large groups and special events. I may change our focus to one or two events a year now.”
Susan Mergen, Center for Human Services
“Clear, effective, step by step guide to starting a major gift effort with limited time and resources.”
Katharine Kinsolving, Cary Institute of Ecosystem Studies
“Very insightful. Full of great information.”
Amber Sizer, Epilepsy Foundation Central & South Texas
“Brian provides practical tips and resources to help manage a major donor effort - from small to large. It's all scalable.
Jono McKinney, Montana Conservation Corps
Sherrie Wells, Hugs for Brady
“I found this webinar to be excellent. It returned development people to what really matters and where the most effective fundraising can take place in the least amount of time.”
Dwayne Aboud, El Paso Border Youth Athletic Association
“I'm new to fundraising. This webinar helped me organize my thoughts and put on paper where to start.”
Monica Blalock, FAITH Inc.
“Very clear, succinct and thorough. Good advice on every aspect of the work.”
Lee Koonce, Gateways Music Festival
“Since our organization is just about to start a Major Gifts effort, this presentation is both timely and extremely helpful.”
Sr. Marguerite Bartling, Good Shepherd Gracenter
About Your Topic Expert:
Brian Saber, president of Asking Matters. Brian has raised hundreds of millions of dollars over 30 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.
Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, Volunteers of America, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.
His first book, “Asking Styles: Revolutionize Your Fundraising” is a staple of development offices. His second book, “Boards and Asking Styles,” will be released this summer.