Recorded Webinar

Instagram for Nonprofits : A Step-by-Step Guide to Using Instagram for Raising Awareness and Money for Your Cause (Recording)

Price: 59.99
Author: Julia Campbell
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2018
CFRE Approved: 1.50 Points
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Instant Access! Recorded Webinar Description

A Whopping 94% of the People Who Attended This Webinar Recording Rated It As Great to Excellent!

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to use Instagram to connect with donors, tell powerful stories, and raise awareness about your cause.  

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts and learn how to effectively use Instagram to accomplish your goals.  

Instagram is growing rapidly, with 26 percent of adults now using the social media network. Yet, only a few nonprofits include Instagram in their social media strategy…and even fewer use it properly.   

In this webinar recording, we will walk you step-by-step through the steps required to create a dynamic presence on Instagram, actionable ways to use it to promote your online fundraising campaigns, and the best types of content to post to increase awareness, raise money, and build an engaged following on Instagram.

You will leave with lots of ideas and tactical action steps for using Instagram in your next online fundraising campaign.   

During This Webinar Recording You Will Learn:

  • How to get started using Instagram Business Tools (it’s free and gives you some different, useful tools than you get with the personal, individual Instagram profile)

  • How to set up a dynamic nonprofit Instagram profile that will make it easier for your supporters to find and follow you

  • How to write an Instagram post that drives people to take an action

  • How to promote your nonprofit’s fundraising message using quality posts, including photos, captions, and videos

  • How to use video on Instagram

  • How to increase your exposure and your followers with a targeted hashtag strategy

  • How to use Instagram’s new Stories feature to showcase your mission and impact

  • How your nonprofit Executive Director can use Instagram to connect with supporters

  • How to use Instagram contests to build your following and increase engagement

  • How to drive donations using Instagram’s new ad platform

  • 5 actionable ways to use Instagram to raise money that you can implement today - using examples from small and mid-size nonprofits!

  • A review of some free and low-cost tools that nonprofits can use to create great visuals and graphics to post on Instagram

  • A review of some free and low-cost scheduling and measurement tools to build your following and easily measure your nonprofit’s results on Instagram

Bonus Materials
  1. Instagram for Nonprofits Profile Checklist

  2. 10 Examples of Great Nonprofit Instagram Accounts e-book

  3. Free & Low-Cost Instagram for Nonprofits Tools Checklist

  4. 6 Types of Stories You Should Be Telling on Social Media e-book

  5. The Ultimate Guide to Nonprofit Social Media Graphics e-book

  6. The Webinar Slides 

**NOTE: This recorded session is for nonprofit staff who already have created an Instagram account. To sign up for a free account, download the Instagram mobile app from iTunes or Google Play on a mobile device. AND, be sure to have your mobile device handy during class!  **


About the Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars, and training to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

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