Instagram for Nonprofits 201: A Step-by-Step Guide to Using Instagram for Raising Awareness and Money for Your Cause - Intermediate/Advanced Techniques

  • Duration
    90 Minutes
  • Author
    Julia Campbell
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

**NOTE: This session is for nonprofit staff who already have created and started using an Instagram account, but want to learn proven tips and strategies to get better results. To sign up for a free account, download the Instagram mobile app from iTunes or Google Play on a mobile device. AND, be sure to have your mobile device and Instagram login information handy during class!  **

Whether your nonprofit is large or small, has a huge online presence or is just starting out, we will show you how to use Instagram to connect with donors, tell powerful stories, and raise awareness about your cause.  

Join Julia Campbell, a nonprofit marketing strategist who has successfully helped dozens of nonprofits use Instagram in their nonprofit marketing and online fundraising efforts and learn how to effectively use Instagram to accomplish your goals.  

Currently 1 billion people use Instagram, 35% of online adults use Instagram and 71% of U.S. businesses use Instagram.

With hundreds of thousands of brands, nonprofits, and organizations creating accounts on Instagram, how can your nonprofit cut through the clutter and stand out?

In this webinar, we will walk you step-by-step through actionable ways to improve your Instagram profile, how to use Instagram to promote your online fundraising campaigns, and how to create the best types of Instagram posts that increase awareness, raise money, and build an engaged following of supporters and fans.

You will leave with lots of ideas and tactical action steps for using Instagram in your next online fundraising campaign.   

During This Nonprofit Webinar You Will Learn:

  • How to improve and optimize your nonprofit Instagram profile to make it easier for your supporters to find and follow you
  • How to get more followers on Instagram
  • How to write an Instagram post that drives people to take an action
  • How to promote your nonprofit’s fundraising message using quality posts, including photos, captions, and videos
  • How to use video on Instagram
  • How to increase your exposure and your followers with a targeted hashtag strategy
  • How to use Instagram’s Stories feature to showcase your mission and impact
  • How to use Instagram contests to build your following and increase engagement
  • How to drive donations using Instagram’s new ad platform
  • 5 actionable ways to use Instagram to raise money that you can implement today - using examples from small and mid-size nonprofits!
  • A review of some free and low-cost tools that nonprofits can use to create great visuals and graphics to post on Instagram
  • A review of some free and low-cost scheduling and measurement tools to build your following and easily measure your nonprofit’s results on Instagram

You’ll Get These BONUS Materials:

  1. Hashtag Guide: The Best Nonprofit Hashtags on Instagram
  2. 10 Examples of Great Nonprofit Instagram Accounts e-book
  3. Free & Low-Cost Instagram for Nonprofits Tools Checklist
  4. 6 Types of Stories You Should Be Telling on Social Media e-book
  5. The Ultimate Guide to Nonprofit Social Media Graphics e-book
  6. The Nonprofit Guide to Instagram Stories
  7. The Webinar Slides and Recording

What Attendees Said about This Nonprofit Webinar:

“Instagram is one of the most important social media platforms today. This webinar was not only insightful, but also provided a foundation for improving strategy and maintaining brand consistency.”

Taryn Sauer, Habitat for Humanity Portland/Metro East

“As an Instagram user already, this gave me some ideas on how to better engage my followers and include donation tools through social media. The supplemental tools are fantastic! “

Colleen Payne, Mule Deer Foundation

“Informative and energizing! Made me want to start applying all of the new knowledge and increase our presence on Instagram!”

Mary Pilon, Rancho Coastal Humane Society

“As an Instagram user, I was surprised about how many useful tools and features were available that I was not previously exposed to. Super helpful!”

Laura Handy, Heart of Oregon Corps

“Very informative. Covered a lot of ground and helped me better understand how to incorporate IG into our marketing strategy.” 

Nick Brattin, The Master's Apprentice

“I just attended my first CharityHowTo Webinar and I was very impressed with the quality of the content, the visuals and the speaker. This was a high-quality educational experience that provided very useful information for us to use in promoting our nonprofit and raising funds for the first hospice house for the terminally ill homeless on the West Coast!” 

Marlene Fitzwater, The Health Communication Research Institute

"Excellent seminar. A good mix of tips and tools our non-profit can utilize immediately, strategic approaches to decide and incorporate, and more-advanced or new-to-us items to explore."

Louise Liebman

“Things are moving fast on Instagram -- what worked yesterday might not work tomorrow. Julia stays on the cutting edge of how nonprofits can use Instagram to make an impact, and her webinars are full of both strategic and tactical best practices!”

Jamil Kahn, Alex’s Lemonade Stand Foundation

“One of the best online seminars I've ever taken about social media.”

Emma Justice, Interfaith Hospitality Network

“This was awesome - the level of detail in the materials and the webinar itself are worth it, but the presenter was especially engaging and attentive. Super useful for my needs.”

Zoe Kagan, StreetSquash

“I've used Instagram personally for several years now, but I've had trouble wrapping my head around how to use it for my nonprofit. Julia's webinar opened up possibilities for our organization, and gave a helpful framework and strategy for taking our account to the next level!”

Jacqueline Meyer, Cincinnati Youth Collaborative

“This webinar was very informative and gave lots of recommendations for programs that will help make our charities presences more impactful!”

Tatiana Clay, Sweet Relief Musicians Fund

“The webinar was a great way for me to get focused on re-engaging with Instagram, excellent tips, good coverage and great resources for follow up.”

Michele Gielis, Mothers Out Front

“I thought I was going to get a simple "blow by blow" from this webinar. What I got was great examples and real suggestions that I could apply to my work. Thank you for a truly enjoyable experience!”

John Cummings, Mental Health Recovery Services

“The Instagram Webinar was educational, relevant and included ways to strategically implement a social media campaign. I would definitely recommend this class.”

Karen Starkey, Girl Scouts Hornets’ Nest

About Your Topic Expert

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes.

Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials 

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