How to Successfully Sell Event Sponsorships

  • Duration
    90 Minutes
  • Author
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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Top Rated

If You're Unable to Attend the Live Webinar You Will Still Have Access to the Webinar Recording, Slides and Bonus Materials.

95% of post-webinar survey respondents rated this webinar as great to excellent!

You know that securing high-dollar sponsors ahead of your event will help you raise more money, but how do you do it? If you want to add to your bottom line, it’s time to learn how to find sponsors the right way.

Many fundraisers struggle with event sponsorship because the standard fundraising rules don’t apply. If you want sponsors to say yes, you need to know how and what to sell. And spoiler alert, it’s not complimentary tickets to your event.

Join Shanon Doolittle, internationally recognized fundraising and sponsorship expert, as she shares tips and tactics for selling event sponsorships. Come prepared for a lively learning experience, where Shanon helps you solve your toughest corporate sponsorship challenges.

During this popular and fast-paced webinar, you will learn:

  • Where to find sponsorships
  • What benefits sponsors (really) want
  • How to structure your sponsorship materials
  • What price to charge for sponsorship levels
  • How to make a standout sponsorship pitch

Bonus Materials:

  1. Sample inquiry email to sponsor prospects
  2. Sample sponsorship brief with levels and benefits
  3. A sponsorship fitness-test worksheet
  4. Step-by-step sponsorship solicitation process map

What Attendees Said about This Webinar

“I attended this webinar with Shanon and loved it!! I found the information ample and useful. I’ve attended sooooo many webinars in the past where I felt the information was a little obvious and just skimmed the surface. Shanon dove into the nitty gritty and shared tangible examples and useful templates. Thanks so much for supporting this great content – I look forward to putting my newly learned skills to use!”
Kasia Rusiniak, The Children’s Foundation of Guelph and Wellington

“This webinar was very insightful to me.  I think the greatest takeaway for me that I never thought about was that sponsorship has nothing to do with our organization  or cause.  I think this has been a hindrance to me in seeking sponsors in the past.  Thank you for effectively communicating practical steps to better seek sponsorship for my organization.”
Tammie Jurek, Grace School of Theology

“This was my first CharityHowtTo webinar and I wasn't sure how it was going to go, but I was really impressed by how professional and thorough it was. It was listed as Beginner level, but there was a lot of very pertinent information for all levels.” 
Rose Turshen

“I usually don't like webinars. BUT this was the most valuable one I've ever experienced. I haven't seen anything about sponsorships that lays it out so clearly and easy to follow. Taking notes can be distracting so  I'm extremely glad that the material is available for us to download & share with our marketing committee. I will definitely take more of your webinars if this is an indication of their usefulness”.
Jo Umans, Behind the Book

“I highly recommend this Webinar on Event Sponsorship tips for anyone involved in fundraising for charities or other programs.  Highly informative!”
Victoria Longfellow, Longfellow Law Group

“This was a really helpful Webinar.  Shannon was friendly, knowledgeable, and got through a ton of information in a way that was very clear and interesting.  She did a great job of personalizing the experience and answering our questions.  I also liked that she was solution-oriented, and offered follow-up suggestions and links.”
Mia Johnson, West Marin Community Radio

“This was great. Our brains were going 90 miles a minute drumming up new ideas on how to market our upcoming event. "This is how you make it worth their while." Lovely. Thank you!”

Eleanor Barbee, Cumberland River Compact

“Great and insightful webinar! Learned so much and how I was approaching sponsorships all wrong!”

Anam Tariq, United Breast Cancer Foundation

“Amazing! I learned so much! Very well done and great tips how to build prospect list and use Book of Lists if you have it in your community!”
Kerry Conboy, Big Brothers Big Sisters of the Sun Coast

“The webinar was very helpful.  Especially in this age of social media it is difficult to know how to reach out to firms and community partners.  This webinar provided some great tips on how to break through in the information age.”
Lisa Weil, Great Education Colorado

About Shanon Doolittle Your webinar presenter is Shanon Doolittle, an internationally recognized fundraising and sponsorship expert. Her unique, mission-driven events have raised tens of millions of dollars for nonprofits of all sizes. As the president and principal and Shanon Doolittle + Co., Shanon uses her decade-long experience to help causes build donor-centered, high-margin event fundraising and donor retention programs. An energetic and inspirational speaker, she loves sharing the know-how fundraisers need to raise more money for their nonprofits. Shanon can be seen regularly on Movie Mondays, a popular online video series for fundraising professionals. When she's not up to her do-gooding ways, Shanon is chasing around her two young boys, reading a good book or sending handwritten notes. Shanon proudly serves on the board of her local PTA and the Mockingbird Society in Seattle, Washington.

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