New! How to Start a Legacy (Gifts in Wills) Program without a Budget!

  • Duration
    90 Minutes
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Join Ligia, the Global Legacy Manager at Greenpeace International, and learn how to launch a legacy (gifts in wills) program on little to no budget"

For nearly 20 years, Ligia has been starting and growing gifts in wills programs in nonprofits of all sizes, especially in small shops. Don’t be left behind and come learn easy and painless steps to get in on all the legacy fundraising fun!

During This Nonprofit Webinar You Will Learn: 

  • How to build a case for launching a legacy program
  • How to recruit and establish your legacy advisory team
  • How to develop basic legacy policies
  • What are legacy prospects’ statistical predispositions
  • How to segment your database to identify your best legacy prospects 
  • How to create a legacy survey to put them through your legacy stewardship pipeline
  • How to leverage your current marketing collaterals for legacy messaging

Does your fundraising program feel like it’s on auto-pilot?

Do you see your acquisition costs increasing and retention rate suffering?

Are you drawing a blank on how to engage your donors in a more meaningful way?

The current wealth transfer from the boomer generation presents infinite opportunities for nonprofits to engage with donors at a deeper level while at the same time, raising significant amounts of money to help our beneficiaries. But are you showing your donors how to do this? Would you like to invite them to leave a legacy gift but have no budget to launch a program?

You’ll Get These BONUS Materials:

  1. Market Profile Template
  2. Business Case Template
  3. Sample Advisory Team Terms of Reference
  4. Sample Legacy Policies
  5. Database Segmentation Table
  6. Slides and Webinar recording

What Attendees Said about This Nonprofit Webinar: 

" I found the webinar to be very instructive. While it didn't go into the details about the types of planned giving vehicles (which would be very complicated), the speaker did an excellent job of breaking down the steps about how to get started with creating a program this can be very daunting. I loved how she broke the content down into digestible segments and provided concrete samples to get you started! THANK YOU!"

Kimberly Woodward, Japan Society

"Most of us know many of the things we need to start a legacy giving campaign. This nonprofit webinar puts them all together in a way that is manageable, relatable, and doable!"

Andrew Debraber, United Church of Christ

"Easy to follow, great information, many examples to use."

Claudia Gonzalez, Yakima Valley Memorial Hospital

About Your Topic Expert:

Ligia Peña, CFRE, MInstF is the Global Legacy Manager at Greenpeace International where she drives the organization’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. Before working at Greenpeace, she worked at many small nonprofits where she launched and developed legacy programs. As an AFP Master Trainer, she’s a seasoned presenter internationally and author of the ‘Small Shop Fundraising’ chapter in the 2nd volume of Excellence in Fundraising in Canada.

When she’s not geeking out on legacy related things, she’s either knitting, cooking or planning her next trip.

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.

Upcoming Live Webinars 2

Webinar Date Tuesday, October 29th, 2019
at 1:00 PM EDT
Still Available
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Webinar Date Thursday, November 7th, 2019
at 3:00 PM EDT
Still Available
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