Recorded Webinar

How To Raise More Money With Email A Step-by-Step Guide to Increasing Opens, Clicks and Donations (Instant-Access Webinar Video)

Price: 49.99
Author: John Haydon
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2017
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

96% of Post-webinar Survey Respondents Rated this Webinar as Great to Excellent!

Despite the power of email, most nonprofits continue to “blast” their email list with the same tired newsletters, hoping for a different result. Instead, open rates decline, and eventually people unsubscribe.

This instant-access webinar video will show you, step-by-step, how to breathe new life into your email list, and raise more money with email.

You will learn:

  • Ways to engage email subscribers BEFORE asking for money
  • How to identify subscribers who are most likely to donate
  • How to write subject lines that get attention
  • How to write email copy that encourages giving
  • What to do when people don't respond to your fundraising emails
  • How to increase giving with images in your email messages
  • How to create simple drip campaigns to convert donors
  • How to get subscribers to promote your fundraiser on social media
  • How to encourage repeat donations with email
  • Simple ways to discover what’s working and what’s not

You will also get the following bonus materials:

  1. 1-Page Social Media Marketing Plan Workbook (PDF)
  2. Year-End Email Appeal Checklist (PDF)

What Attendees Said about This Webinar

“John Haydon's knowledge of creating email newsletters for fundraising purposes is awesome! I've been helping nonprofits create email newsletters for many years. This workshop was my first experience using email newsletters for fundraising purposes and it was so very helpful. Thank you.” 
Marilyn Jones, Media Mag


"These strategies will help boost our endowment campaign as we bring 2016 to a close.”
Charlotte Griffin, St. Michael´s Episcopal Church


“I very much enjoyed this webinar and learned some valuable information that we will use moving forward in our email campaigns!”

Cheryl Ewell - Hire Heroes USA


“Excellent webinar! It gave me more information about things that I knew something about and showed me new possibilities that I wasn't even thinking about.”

Matthew Matuszak - Ukrainian Catholic Education Foundation


About John Haydon John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others. John is also an instructor for Charityhowto and MarketingProfs University. John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, npEngage, and the Razoo Foundation blog.

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