How To Raise More Money With Email: A Step-by-Step Guide to Increasing Opens, Clicks and Donations

  • Duration
    90 Minutes
  • Author
    John Haydon
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



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Top Rated

If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials

A Whopping 96% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Despite the power of email, most nonprofits continue to “blast” their email list with the same tired newsletters, hoping for a different result. Instead, open rates decline, and eventually, people unsubscribe.

This webinar will show you, step-by-step, how to breathe new life into your email list, and raise more money with email.

During This Nonprofit Webinar You Will Learn:

  • Ways to engage email subscribers BEFORE asking for money
  • How to identify subscribers who are most likely to donate
  • How to write subject lines that get attention
  • How to write email copy that encourages giving
  • What to do when people don't respond to your fundraising emails
  • How to increase giving with images in your email messages
  • How to create simple drip campaigns to convert donors
  • How to get subscribers to promote your fundraiser on social media
  • How to encourage repeat donations with email
  • Simple ways to discover what’s working and what’s not

You’ll Get These BONUS Materials:

  1. 1-Page Social Media Marketing Plan Workbook (PDF)
  2. Year-End Email Appeal Checklist (PDF)
  3. Slides and webinar recording

What Attendees Said about This Nonprofit Webinar:
"John was very engaging and gave fantastic insights and tips beyond what is included in his slides."


"I gained some valuable insight into using email to not only have donations coming in, but engaging the reader first."

Peggy Foster, Puppy Up Foundation

"Good, timely information. Several things I hadn't considered that I would like to try."

Alicia Hoffman, Cabrillo Economic Development Corporation

“Great tips and insights! I also really enjoyed the screenshot examples of good Facebook petition campaigns, emails, etc."

Stacy Mitchell, Democratic Party Of Virginia

“This was a very helpful webinar, and easy to understand.  Having all the handouts and a recording to refer to make if very helpful to smaller charities as well.”

Jill Edwards, The Bridge

“John Haydon's knowledge of creating email newsletters for fundraising purposes is awesome! I've been helping nonprofits create email newsletters for many years. This workshop was my first experience using email newsletters for fundraising purposes and it was so very helpful. Thank you.” 

Marilyn Jones, Media Mag

“I very much enjoyed this webinar and learned some valuable information that we will use moving forward in our email campaigns!”

Cheryl Ewell - Hire Heroes USA

“Excellent webinar! It gave me more information about things that I knew something about and showed me new possibilities that I wasn't even thinking about.”

Matthew Matuszak - Ukrainian Catholic Education Foundation

"Very helpful webinar with great supplemental materials that I can share with my colleagues.”

Chrissy Gargano, Growing Home

"This webinar, along with its supplemental items, will be a great resource for us when we start our email campaigns.”

Carol Kyer, RISE Adaptive Sports

About Your Topic Expert

John Haydon is one of the most sought-after nonprofit digital marketing experts, with a sincere passion for changing the world. He has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and several others.  John is also the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley), and is a regular contributor to the Huffington Post, Social Media Examiner, npEngage, and the Razoo Foundation blog.

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