How to Influence People, Inspire Action, and Create Change for Your Cause: A Beginner’s Guide to Advocacy (Recording)

  • Duration
    90 Minutes
  • Author
    Mike Brand
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points



Is your nonprofit’s mission connected to a specific cause or issue? Do you want to learn how to influence decision-makers and inspire action to benefit your nonprofit? Do you want to create real and lasting change?

If yes, join expert advocacy and campaign strategist Mike Brand as he will teach you “How to Create Winning Advocacy Campaigns.”

In this 90-minute webinar recording you will learn:

  • What is advocacy and how it can help your small or large nonprofit organization

  • How to develop an advocacy strategy

  • How to engage and influence decision-makers

  • How to write op-eds and letters to the editor to further your cause

  • How to use social media in your advocacy campaign

  • How to use useful advocacy tools and resources

  • How to get the most out of your advocacy campaigns and grow your network

  • How to measure success

Your Bonus Materials:

  1. Advocacy campaign planning worksheet

  2. List of free and inexpensive advocacy tools

  3. In-district meeting guide

  4. Tips and tricks for successful op-eds and letters to the editor

  5. The webinar slides

What Attendees Said about This Webinar Recording:

“This is the kind of seminar that is worth my time.  It was well organized, NOT theoretical but rather quite practical and full of tips and tools.  Mike is engaging and while he clearly has a great command of the topic does not "talk down" to his audience.  I learned a lot and cannot wait to review the webinar materials again in my library.”

Amy Cecil, Jewish World Watch

About the expert:

Mike Brand is an advocacy and organizing professional with over 10 years of experience in the nonprofit sector. Mike helps nonprofits and coalitions develop strategic campaigns aimed at generating tangible results. Mike has trained hundreds of advocates through various speaking engagements and workshops and has been published in national and international media.

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