How To Develop a Donor Prospect List

  • Duration
    4 Minutes
  • Author
    Sabrina Walker Hernandez
  • Course Level
  • Year Created


How To Develop a Donor Prospect List
play Video

How To Develop a Donor Prospect List

You need donors and don’t have any idea where to start. So, what to do? Don’t panic. This session will help you craft a donor-centered journey that predisposes prospects to want to give to you and keep giving as opposed to a one-time or a token gift. This session includes action steps, templates, samples, and instructions on how to engage your board in this process.  If done right, each board member will identify 20 plus prospective donors.

This content is a work-style session that provides a short video explanation and materials to help you actively work through this topic.

The goal of this session will be to:

  • Develop a friendraising process, and  
  • Begin the identification process for potential donors


Video – Develop a Prospect List

Support Documentation 

  • Sphere of Influence/List Generator/Exercise Instructions & Worksheet
  • List Generator Tool
  • Sphere of Influence Tool
  • Develop a Prospect List Action Steps

About your expert 

Sabrina Walker-Hernandez is the President & CEO of Supporting World Hope. She has over 25 years of experience in nonprofit management, fundraising, and leadership. One of Sabrina’s greatest successes is that she increased operation revenue from $750,000 to $2.5 million over an 8-year period as well as being responsible for the planning and operations of a $12 million comprehensive capital campaign in the 3rd poorest county in the United States. She has also facilitated numerous workshops with hundreds of nonprofit professionals and is a master trainer for the Boys & Girls Clubs of America. Sabrina is certified in Nonprofit Management by Harvard Business School. 

She is an active community leader and volunteer in Edinburg, Texas where she is based.

Sabrina believes nonprofits enrich our world, and she works in partnership with them to build stronger nonprofit businesses. Nonprofits can achieve long-term success when they have effective leaders, sound strategies, and diversified resources.  

This course is the first step in making you competitive in fundraising which often determines how well, how far, and how long  an organization can run in its race to realize its vision.  

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