How to Create an Army of Online Storytellers to Help Spread the Word for Your Nonprofit (Recording)

  • Duration
    90 Minutes
  • Author
  • Course Level
  • Year Created
  • CFRE Approved
    1.50 Points


How to Create an Army of Online Storytellers to Help Spread the Word for Your Nonprofit (Recording)
Top Rated

A Whopping 97% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

Join Julia Campbell, the digital marketing strategist who has helped nonprofits build their online communities and raise thousands of dollars online, and learn how to attract new supporters by creating an army of storytellers to promote your nonprofit’s story online. 

Do you have great stories to tell but are not sure how and where to tell them? Do you have a number of supporters that could be engaged to spread the word about your nonprofit online, but you don’t know where to start?

Whether your nonprofit is large or small, has a huge online presence or is just starting out, you can create a system for storytelling and engaging storytelling ambassadors that will help attract new donors and build your online community - and we will show you how!  

What You Will Learn from this Recorded Nonprofit Webinar

  • How to incorporate data into storytelling
  • How to use visuals to enhance your nonprofit's stories
  • How to craft powerful calls to action at the end of each story
  • How to measure your results to ensure ROI (Return on Investment)
  • A step-by-step actionable plan to identify, recruit and train storytelling ambassadors for your nonprofit
  • A sample job description to use when recruiting Storytelling Ambassadors
  • How to engage and activate Storytelling Ambassadors using your nonprofit website, email newsletter, blog and social media channels
  • A checklist for the Storytelling Ambassadors Online Tool Kit
  • How to keep storytelling ambassadors motivated and engaged

You’ll Get These BONUS Materials:

  1. Storytelling Ambassadors Job Description template
  2. Storytelling Ambassadors Online Tool Kit checklist template
  3. Nonprofit Storytelling System Work Plan template
  4. 5 examples of nonprofit stories that compel people to give - video links
  5. The Slides

What Attendees Said about This Nonprofit Webinar:

“Julia is very knowledgeable and an engaging presenter. Offered clear, easy to follow plans that should produce results.”

Deborah Peeples, JSSA

“I like how straightforward, simple and clear Julia presents all of this information. I'm working for a non-profit but also thinking of starting my own (a different need), however the art of reaching people that also have a shared passion, is the same!  Thank you and I look forward to sharing your information with my team!”

Jane Johns

“Julia is a great presenter and is very knowledgeable.  Especially appreciate willingness to share tools and resources that participants can refer to and use after the webinar is over.”

Cassidy Titcomb, Community Action Partnership of Ramsey and Washington Counties

“The webinar today was informative and the presenter was engaging and very focused. I really appreciate that we have access to the materials as I will definitely want to review them later and make a plan of action for my organization!”

Mary Wallace, Indiana Association of Area Agencies on Aging

“This is the best webinar I have ever attended.  Julia had my attention from the start to the end and I look forward to going back and revisiting the webinar, so much good info.”

Todd Vradenburg, Will Rogers Motion Picture Pioneers Foundation

“Julia was very engaging and left me with a lot to think about. As soon as the webinar ended, I had a list of action steps I wanted to take to start building a team of storytellers.”

Justin Cutsinger, Alderwood Community Church

"Julia is a font of knowledge in all areas of digital fundraising. Her genuine enthusiasm for nonprofit marketing and fundraising is inspiring. This topic was extremely timely for me since I just launched a digital ambassador program and I'm looking for ways to keep our members engaged and excited. I'll definitely be able to use many of the suggestions provided in this nonprofit webinar to amplify our campaign."

Adam Blanchard, Dayton Children's 

“Clear and concise suggestions for making our specific story "sing" to our patrons!”

Maggie Pehrson, Showtunes Theatre Company

“Super useful primer on how we would think about and then recruit our online storytellers. This was a direction we already wanted to start moving in, so this was really useful for us!!”

Julia Wilson, OneJustice

"Everyone has a story.  All causes start with a story.  A story of need, a story of the passion to meet that need and the story of what happens when that need is met.  This webinar confirmed my passion of sharing the stories of families and how even the smallest success is cause for celebration.  Now I know how to take my passion for these stories and put them to work at fundraising.  Thank you." 

Linda LaPointe, Jericho

"I wasn't sure what I'd get out of it, but I was pleasantly surprised! I learned new approaches, strategies, and tactics that will certainly help our organization.”

John Cummings, MHRSWCC

“Very friendly and easy to follow along with the printed material.   A great wealth of information that was shared this afternoon.   Thank you!”

Heather Luciow, GRIT Program

“I have been attending quite a few webinars with different companies since I started my new job as ED of my small nonprofit. Some promise a lot, are expensive and you just get general advice (which you find plenty of on the web). I have attended two webinars at CharityHowTo so far and they exceeded my expectations. Presenters do a great job in involving and responding to the audience, they share great resources and bonus materials. You learn and can actually apply what you have learned to your case.”

Cinzia Perlingieri, CoDA

“The presenter provided helpful, relevant information in a positive yet clear way.  We're already implementing key takeaways!”

Stephen Lee, Phi Kappa Theta

“Very helpful knowledge, and practical application. Thanks for sharing!”

Emily Crisman, Boys and Girls Clubs of Oceanside

About Your Topic Expert 

Julia Campbell is a digital marketing strategist and nonprofit technology evangelist, providing workshops, webinars and trainings to nonprofit professionals in organizations of all sizes. 
Using social media, email, blogging and online fundraising platforms, Julia has a long history of helping nonprofits find success online. After 10 years in the nonprofit sector as a one-woman development director and marketing shop, she founded J Campbell Social Marketing, a boutique digital marketing agency based in Beverly, MA. She has been featured on Maximize Social Business,, MarketWatch, Alltop, Salon, Social Media Today, Forbes and Business 2 Community. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

For more on nonprofit marketing and communications, check out these webinars.

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