Recorded Webinar

How to Create a Newsletter That Motivates Donors to Give and Give Again: The Proven Formula for Success (Recording)

Price: 59.99
Author: Jeff Brooks
Duration: 90 Minutes
Course Level: Beginner
Year Created: 2019
CFRE Approved: 1.50 Points

Instant Access! Recorded Webinar Description

A Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!

*Please note this nonprofit webinar recording covers direct-mail newsletters, not email newsletters*

This webinar recording will give you all the steps -- from concept to writing, design, and printing -- for creating a direct-mail newsletter that will motivate your donors to give and keep on giving. 

Your presenter, Jeff Brooks, was one of the creators of the original “Domain Formula” that turned nonprofit newsletters from a cost center to a revenue generator.  Jeff is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money.

Jeff has created thousands of newsletters for nonprofit organizations across North America and Europe. He’ll show you the tested and proven best practices for newsletters that get results.

These newsletter tactics have been shown to raise money at a clip that sometimes exceeds direct mail appeals. Better yet, they significantly improve donor retention rates -- that’s the “Holy Grail” of successful fundraising programs!

These powerful newsletter tactics are based on hundreds of scientific tests -- no guesswork or consultant hype here! Just solid knowledge that gets the job done!

During This Nonprofit Webinar You Will Learn:

How to write the stories that capture your donors' hearts, donations, and long-term loyalty

  • What (almost) every newsletter story is about
  • The style and tone that work (and I can prove it)
  • The free online tool that helps turn you into a copywriting genius
  • The one thing not to omit from your newsletter, ever
  • How to write headlines that will make all your hard work pay off

How to package your newsletter for maximum impact

  • How to mail it so people will be glad to receive it
  • Winning (and losing) newsletter formats
  • The two ingredients that all successful newsletters include

How to choose images that tell the right story

How to design your newsletter so donors will read, comprehend, and be transformed by it

  • How to design for skimmers (that is, almost everyone)
  • How to make sure every word you write is fully readable

You’ll Get These BONUS Materials:

  1. Why a Donor Newsletter? (One-sheet case to help persuade your boss that this is the right thing to do now.)
  2. A Must Have Newsletter Story Checklist.
  3. A One-Page Newsletter Writer's Guide to Stick on Your Wall 
  4. Checklist: Where to Start with Your Newsletter 
  5. The Webinar Recording and Slides

What Attendees Said about This Nonprofit Webinar: 

“I'm so impressed with Jeff's knowledge of this topic and the amount of tips he was able to pack into a short time.  This is a great value for anyone who writes newsletters.”

Abby Gwaltney, Community Coalition for Haiti

“If you are considering starting a newsletter for your organization, this webinar is absolutely ESSENTIAL! It is well worth your time!”

Eric Johnson, Supporting Heroes

“Content was well organized, clear and thorough.  I like that the presenter had tested many of the suggested tools in real life situations.”

Lucinda Hawker, Paramount Center for the Arts

“I enjoyed the interactive portions of the webinar. It was great to hear how others re-wrote the headlines, and it gave me some additional ideas.”

Pamela Sola, OMSC

“My thought process for developing and designing our organization’s newsletter has been significantly changed.  I have some new tools for my toolbox and I now look forward to our next newsletter.”

Mark Lane - The Heat and Warmth Fund

“The webinar was very informative, and a great refresher on what to do and what not to do. The research the presenter has done was helpful in what works and what may not work.” 

Rhea Landholm - Center for Rural Affairs

“Jeff was really engaging and knowledgeable on how to effectively motivate donors to give towards an organization's cause!” 

Jennifer Ellspermann, St. Mary´s Academy

“The presenter shared very practical information I can easily put to use. I can't wait to see our gifts increase in number and size because of the tips I learned today.”

Katheryne Goodman, Rush Homes

“This was a well organized and practical newsletter webinar. It seemed like 90 minutes would be long for this topic, but the info was tested, supported by evidence and very engaging, so the time flew by.” 

Katie Moss, Development Director, CampTilikum

“I was not sure what to expect when I signed up for this webinar, but I'm glad I did.  The webinar opened my eyes to the goal of a newsletter and how to effectively produce one.  I cannot wait to put the things I learned into practice.”

Yaffa Karan, Ruach Inc.

“This was a very informative and useful webinar. Our organization will use information I learned to transform our newsletters. It also answered questions I didn't realize I had as well as questions I did have.” 

Nicole Carver,  Ruach Inc.

About Your Topic Expert:

Jeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.  

He blogs at, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.